Antrim, UK (PRWEB) March 17, 2010
In Focus Enterprises announces the worldwide launch of its provocative, new copywriting course Headline Power Platinum.
This pioneering copywriting course fuses together time-tested, proven insights of leading marketers and copywriters with perceptive Creative Thinking Techniques. “This stimulates the mental processes that produce new and innovative ideas and concepts. Shrewd marketers can now be freshly equipped to positively impact their business,” said Roger Abrol, the course architect and business founder.
As markets continue to contract, the ferocity of competition for sales intensifies. Whether engaged in direct marketing, direct mail marketing or in writing website copy or ad copy, marketing professionals are under constant pressure to perform. But to produce a regular flow of winning campaigns and avoid burn-out, these professionals need abundant ongoing stimulation of their own creativity.
Alongside its practical copywriting training, Headline Power Platinum includes insightful revelations of leading international copywriters who have produced some of the world’s most successful sales copy.
With disclosures of how tiny changes produced increases of 300% to 1700% in responses, this course is a must for any marketer or copywriter who is serious about his business. Where, why and how these changes were made is sometimes quite surprising. Succinct copywriting tips and countless examples of successful copy are also included as an inspiration and guide.
As the title suggests, the primary focus of this course is headline copy, but there is a good reason for that. Even from a quick glance at the course material it becomes very clear that this is where the greatest impact is achieved.
The creative thinking coaching caters for all levels of experience. Suitable exercises are included both for beginners and the more experienced. Practical guidance is provided on building and maintaining a resourceful state of mind to increase creativity.
On its own, the opportunity to leverage the expertise of world-class performers is always an invaluable asset. But by fusing this expertise with creative thinking coaching, Headline Power Platinum takes this value to a whole new level. This blend of elements produces a fertile mental environment for original and innovative thought. The kind of thought that produces market leading campaigns and exceptional copy.
For further information on Headline Power Platinum and the special launch offer, please visit http://www.marketing-skills.net.
In Focus Enterprises is dedicated to providing marketers with valuable specialist information that supports ever-increasing success.