We’ve now changed the name to reflect what the product really is.
Provo, UT (Vocus) March 17, 2010
Tahitian Noni International (TNI) announced that their flagship product will no longer be called Tahitian Noni® Juice, but will now be called Tahitian Noni® Original Bioactive Beverage™. Although the name is changing, Tahitian Noni Original is the same authentic bioactive beverage that has been used by millions of people around the world for years. The name change comes from the fact that science has now proven that noni is more than just a superfruit..
Bioactive beverages do more than fruit juices do–even more than those classified as superfruits. Tahtian Noni Original contains150 different phytonutrients including 13 different types of iridoids from noni and blueberry. Iridoids have been scientifically proven to eliminate harmful free radicals, maintain healthy HDL cholesterol at existing normal levels, increase energy, promote heart health, boost the immune system, support DNA, and support healthy brain activity. Tahitian Noni Original is also supported by 14 human clinical studies proving its efficacy.
“TAHITIAN NONI Juice has always been a bioactive beverage”, stated Jeff Wasden, vice president of Global Marketing. “We’ve now changed the name to reflect what the product really is.”
Tahitian Noni Original will also have a new look–being released in a 750ml aluminum bottle, as well as a new 4 liter refrigerator pack known as the Quad. The new packaging has a smaller carbon footprint than the standard bottle, and is much more recyclable.
Tahitian Noni Original is one of five new bioactive beverages that will be released in the United States in March.
About the Company
Tahitian Noni International is a global, research-driven bioactive products company that was the first to introduce the health benefits of the noni plant—a bioactive-rich, adaptogenic plant, containing iridoid compounds—to the world outside of Tahiti. Tahitian Noni International is the leader in the discovery, development, manufacturing, and marketing of noni-based bioactive products including beverages, beauty, and weight loss lines. Headquartered in Provo, Utah, Tahitian Noni International has a presence in over 70 markets around the world, and is the worldwide leader in bioactive beverages.