Myxer and Quincy Jones III Team Up for 'The Carter with Lil Wayne' DVD Mobile Campaign

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Myxer’s Alliance with QD3 Entertainment leads to more than one million downloads and 20% increase in DVD sales in just four weeks

“While we were expecting several hundred thousand downloads of the free mobile content in the one month period, we were blown away by the fact that there were 1.1 million downloads in such a short time period,” said QD3.

Myxer, one of the largest mobile entertainment sites on the web, and Quincy Jones III (QD3), a leader in urban entertainment, teamed up on a new mobile entertainment campaign that shows the power of free mobile content downloads to drive sales of DVDs.

On behalf of QD3, Myxer offered free mobile content from its site to support the new DVD launch of “The Carter with Lil Wayne.” Over the course of the four-week campaign, audiences responded very favorably, downloading more than one million pieces of mobile content from the documentary (ringtones, wallpapers, and videos), which led to a 20% increase in DVD sales, which helped drive the DVD to a #5 position on iTunes.

“While we were expecting several hundred thousand downloads of the free mobile content in the one month period, we were blown away by the fact that there were 1.1 million downloads in such a short time period,” said QD3. “It was great to have so many fans of The Carter “broadcasting” and acting as our “DVD ambassadors” as their phones rang and we’re thrilled to have worked with Myxer to create such a huge impact on our sales.”

“Myxer believes the branding power of mobile personalization content is superior to many other forms of digital advertising,” said Myk Willis, CEO of Myxer. “The quality and frequency of user engagement with a mobile download, such as a ringtone or wallpaper that users seek out and carry with them for weeks, is clearly differentiated from that offered by traditional digital ads. The sustained brand awareness and viral potential of personal mobile content simply can’t be matched by short-lived banner impressions or clicks in isolation.”

To download or view all the free offerings please visit: http://www.myxer.com/theme/LilWayneTheCarter/

About QD3 Entertainment
Founded in 2002 by Quincy D. Jones III, QD3 Entertainment is the leading independent producer and aggregator of high quality urban content, with a library of over 2,000 hours. In addition to its broadband channel at http://www.qd3.com, the Company has a number of strategic cross platform distribution partnerships including Comcast, Joost, Nickelodeon, BET and Genius Products. The QD3 Collection of direct-to-DVD titles, including BEEF I, II III and IV, Tupac Shakur: Thug Angel, and others have sold over 1.75 million units. The vision of the Company is to redefine urban programming by delivering creatively excellent, commercially successful and community responsible content across all platforms to consumers worldwide.

About Myxer
Founded in 2005, Myxer has become a go-to consumer destination for mobile entertainment and personalization- with one of the world’s largest catalogs of ringtones, wallpapers, videos, applications and games. At http://www.myxer.com there are no hidden costs, no subscription fees and no surprises. For content providers and consumers, Myxer’s mobile platform enables radically simple and quick delivery of content. And for advertisers, Myxer offers a variety of high-impact offerings across the web and mobile web, including the ability to deliver branded content. Named a Top Wireless Company in 2009 by FierceWireless, as well as Best Music Service at the 2008 Mobile Entertainment Forum and Best Consumer Messaging Application at the Global Messaging Awards 2008, Myxer’s unique solutions continue to capture global and national attention. To learn more and see some of the exciting applications, go to demo.myxer.com.

Contact:
For Myxer
Eric Gonzalez 415.272.0836

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Eric Gonzalez
Myxer
415.272.0836
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