Player Press Launches Sports Social Media Firm

Share Article now open for business, helping pro athletes navigate through an increasingly digital world.

Player Press, LLC, a sports media company with the Internet’s fastest-growing sports social platform, announces the launch of, its new social media marketing division.

Agency Athlete specializes in the digital development, branding, promotion and management of professional athletes. Agency Athlete is designed to help today’s sports stars market their brands more effectively in today’s digital world, from the grassroots level to the national spotlight.

When Minnesota Vikings wide receiver Sidney Rice wanted to capitalize on his Pro Bowl season of 2009, he came to Player Press via Agency Athlete to develop an interactive website at Now, he uses his blogging platform, custom video player and synchronized Twitter account to keep his fans engaged on a consistent basis. Brian Cushing, the NFL’s Defensive Rookie of the Year from the Houston Texans, utilizes his cutting-edge Player Press website at to answer fan emails and respond to their comments on his regular blogs. Michael Vick of the Philadelphia Eagles speaks directly to his fans at DeAngelo Hall ( of the Washington Redskins uses his website to display videos that take fans inside the locker room and onto the field, bringing his followers closer to him.

This is just a small sample of what the services of Agency Athlete and Player Press have accomplished for marquee professional athletes. Agency Athlete maintains over 50 pro athletes as clients, who utilize its digital services. Other clients include NFL stars Marion Barber, Clinton Portis, Mike Jenkins, Greg Olsen and Kevin Smith, NHL star Dan Boyle and Olympic volleyball player Kim Glass.

Player Press also offers, with a central blog platform for sports fans around the world to gather and talk about sports while rubbing elbows with their favorite athletes. The platform also serves as a sports ad network and a wire service for breaking news with a proprietary content management system that connects more than 200 properties in an ever-expanding network.

Player Press, LLC, based in New York, was started by Jim Finn, who played for eight seasons in the NFL with the New York Giants and Indianapolis Colts, and his business partner, John Hernandez, a seasoned sports marketing executive specializing in social media.

"Social media has changed the sports media landscape," Hernandez says. "In the age of Twitter, Facebook, UStream, blogs and videos, athletes now have more power than ever to control their message. At Agency Athlete, we provide them the tools and expertise to effectively communicate that message, which as a direct result empowers the fans."

AgencyAthlete provides a suite of marketing solutions for athletes and businesses with a tested digital strategy – and it’s all at


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