Lyris to Exhibit at OMMA Global San Francisco

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Company to Share Best Practices for Creating Customer Advocacy and Increasing Revenue through Integrating Online Marketing

Lyris, the online marketing expert, today announced it is exhibiting at OMMA Global, the premiere event for leaders of the interactive marketing revolution. At OMMA Global, Lyris will share best practices for developing and executing an integrated online marketing strategy to better manage and capitalize on new opportunities presented by today’s evolving online marketing environment.

“The scale and speed of online channels such as email, social and mobile, have forever changed target audience behaviors and expectations,” said Erick Mott, community practice leader, Lyris. “To remain relevant, marketers need to shift to an integrated, online marketing mindset that will help them communicate with people where and when they want to engage.”

WHAT:        OMMA Global

WHEN:         March 17-18, 2010

WHERE:     Booth #113, San Francisco Marriott Marquis

HASHTAG:     #OMMAGlobal

OMMA Global enables attendees from the worlds of media, marketing and advertising to come together and address the biggest problems and greatest opportunities in the world of online marketing. Those unable to attend can join the conversation with Lyris executives via Twitter using the hashtag #OMMAGlobal. Also, connect with Lyris on Facebook, LinkedIn and YouTube; and find a vast repository of marketing commentary and best-practices guides on LyrisHQ.com.

Additionally, marketers looking to gain insight into how to develop a multichannel online marketing strategy can access Lyris Perspectives, “Tri-Messaging: Maximizing the Impact of Messages and Community Touchpoints through Email, Social and Mobile Experiences.”

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About Lyris, Inc.
Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email marketing with diverse online marketing channels to create more efficient and effective marketing organizations. The company’s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and Web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit http://www.lyris.com.

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Mina Manchester

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