Our retailer partners want to offer their users mobile coupons, but not at the cost of slowing down the check-out lane,
Kansas City, KS (Vocus) March 16, 2010
Zavers, a leading digital incentive and information management company, announced it has joined forces with A&P to offer consumers an unprecedented level of simplicity, savings and convenience in mobile couponing, beginning this month at participating A&P grocery stores.
Mobile coupons, those stored on a wireless device, are seeing increased usage, but are still considered too unwieldy, and “consumer-painful” for widespread adoption. The Zavers mobile technology effectively removes those negatives by offering consumers a simple “text & save” experience.
Essentially, a shopper who has opted in receives an offer via text message, and replies with a simple code. The coupon is automatically deposited in the customer’s Zavers-powered account, which is already linked to the retail store’s shopper loyalty program. The shopper picks up the product, and at check-out, simply swipes the loyalty savings card, something he or she is already used to doing. The coupon amount is automatically and instantly deducted from the bill and the savings are printed on the receipt.
“The Zavers mobile platform is a unique combination of innovative technology and consumer simplicity,” says Anita Newton, Chief Marketing Officer at Zavers.” Consumers today want immediate gratification, and with the Zavers mobile platform there is no delay - users can find, save, and redeem coupons at the moment of the truth, instantly in the store. This is a difference-maker for our product advertisers, retailers and shoppers.”
The Zavers better user experience translates to increased loyalty and customer satisfaction, which benefits both product advertisers and retailers. Additionally, the Zavers platform provides advertisers with measurement of their promotional efforts far beyond clicks and views, including which offers are leading to the sale of a product in a retail store.
“There is a clear need for mobile solutions that can help connect brands and advertisers with their customers in an efficient manner,” said Vikrant Gandi, Senior Mobile Analyst at Frost & Sullivan. “Zavers' solution is an easy to use, transparent system that is measurable and performance-driven, as well as flexible enough to incorporate additional requirements from retailers and advertisers.”
“Our retailer partners want to offer their users mobile coupons, but not at the cost of slowing down the check-out lane, “says Thad Langford, Chief Executive Officer at Zavers. “Unlike other technologies that require cashiers to manually enter a bunch of numbers or scan multiple bar codes, Zavers is automatically linked to the retailer’s loyalty card so the process is seamless and scalable.”
Several national brands have begun using Zavers’ mobile platform as part of the Red Tag Online Savings program at A&P, Waldbaum’s and SuperFresh, the Online Advantage Program at Pathmark and the Fresh Online Savings program at The Food Emporium. Consumer interest in Zavers’ paperless coupon technology has been strong, with some redemption rates as high as 45 percent, compared to around 1 percent for paper-based coupons. This is expected to only increase with growth in mobile programs.
Founded in 1859, A&P is one of the nation's first supermarket chains. The Company operates 433 stores in 8 states and the District of Columbia under the following trade names: A&P, Waldbaum's, Pathmark, Best Cellars, The Food Emporium, Super Foodmart, SuperFresh and Food Basics.
Zavers offers paperless coupons on mobile phones and on the Internet so consumers can save on the products they want at their favorite stores. Zavers' easy-to-use platform allows consumers to save time, save money, and help protect the environment. The company was the 2009 recipient of Frost & Sullivan's Best Practices Award for Mobile Advertising.