most social media business endeavors stems from not quite understanding what the goal of participation is, which in turn leads to the inability to precisely measure the results.
Upper Marlboro, MD (PRWEB) March 17, 2010
Tinu Abayomi-Paul, Author of "Why Social Media?", sets the record straight regarding why some companies are wildly successful at incorporating social media into online publicity efforts, when so many others fail.
(Details at http://www.freetraffictip.com/09/ssms/ ).
Small and large businesses alike, continue to use social media sites such as Twitter and Facebook to expand their online reach, provide customer service, to increase their web visibility, and to provide a two-way communication channel without potential customers revealing personal information such as emails, before they are ready.
And yet, a lot of confusion continues to exist around the issue of social media. Of particular concern is the ability to get a return on one’s time and social investment, to the point that some people think social media for business is ineffective.
In response to inquiries about how the effectiveness of social media can be measured in tangible ways, Abayomi-Paul pointed to enhanced web visibility and an increase in online visitors as two definitive factors that could be traced directly to business use of the social aspects of the web.
“Social media can deliver a stream of new prospects and increase engagement with existing customers and clients in minutes, particularly when combined with the most accepted social media tool, a self-hosted blog. This isn’t just due because blogs are natural search engine traffic magnets, or because Google is including updates from sites like Twitter in first page search results,” she explains.
She went on to explain that the problem with most social media business endeavors stems from not quite understanding what the goal of participation is, which in turn leads to the inability to precisely measure the results.
A few simple changes to the social web activity of her clients led so consistently to an increase in newsletter subscriptions and sales that she recorded the process in a multimedia package now available from her website. This new guide is called The Secrets to Popularity, Power & Profits On the New Social Web.
“My clients are pleasantly surprised by how fast these few simple adjustments generate such rapid and extensive increases in website traffic, and incoming leads, so naturally I made my process into an easy to follow multimedia guide for my customers. I also give free introductory consultations through my website for all types of website promotion projects.”
Results from following this guide to the new social web begin in the first few days of implementation. They also stayed well within the guidelines of each site or tool used, so that each technique could be smoothly integrated and used repeatedly.
About Tinu Abayomi-Paul
Tinu is a website promotion specialist who teaches traffic generation to entrepreneurs and builds custom traffic systems for larger companies.
As a thought leader, Tinu is widely published - when it comes to website traffic, she is unofficially known as the “expert’s expert”. Her work has been published in Site Reference, Site Pro News, Search Engine Journal, Promotion World, About.com's Websearch Section, Blog Critics, and dozens of other sites with expert writers. She currently serves on Network Solution's Social Media Web Advisory Board.
You can contact her through her flagship website, Free Traffic Tips, where she shares a free report called 366 Ways to Get Website Traffic.