i.e. healthcare is Gold Sponsor of What’s Next Boomer Business Summit and Innovative Engagement of Baby Boomers in Their Healthcare Panelists

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i.e. healthcare http://www.iehealthcare.com is a Gold Sponsor of the 7th Annual What’s Next Boomer Business Summit on March 19, 2010 at the Hyatt Regency Chicago. i.e. healthcare’s Chief Marketing Officer, Co-CEO, Steve Cook, and its Chief Innovator, Brandon Daniell, will participate on Boomer Business panels to share their firms’ innovative engagement experience in health and healthcare. They will review what their firm has learned about innovatively engaging people in their health and healthcare, and the engagement and health outcomes from their new KICK BUTS smoking cessation mobile health messaging product.

i.e. healthcare http://www.iehealthcare.com is a Gold Sponsor of the 7th Annual What’s Next Boomer Business Summit on March 19, 2010 at the Hyatt Regency Chicago. i.e. healthcare’s Chief Marketing Officer, Co-CEO, Steve Cook, and its Chief Innovator, Brandon Daniell, will participate on Boomer Business panels to share their firms’ innovative engagement experience in health and healthcare.

What’s Next will explore the most effective go-to-market strategies for businesses selling to boomer and senior customers today. Attendees will find answers to questions like: How has the recession affected baby boomer consumers? Where is the growth in the boomer and senior market today? What do businesses need to know to effectively engage boomers using traditional and new media, online communities, partnerships, etc? The Summit is produced by Mary Furlong & Associates, the nation’s premier consultancy for marketing and business development strategies for the 50+ market

“Nearly 108 million Americans today are age 45 or older, and households headed by someone 40 or older account for 91% of the America’s net worth,” said Dr. Mary Furlong, president and chief executive officer of Mary Furlong & Associates http://www.maryfurlong.com and the producer of What’s Next. “Anyone attending this conference will leave with a much greater understanding of the trends that are shaping growth in the boomer, senior, and caregiver markets, how to use that information to more effectively engage their customers, and how to generate increased revenue streams for their organizations.”

Dr. Furlong also added: “We are very pleased that i.e. healthcare http://www.iehealthcare.com is one of our Gold Sponsors, and that Steve Cook, Chief Marketing Officer, Co-CEO and Brandon Daniell, Chief Innovator, are participating on Boomer Business panels to share what their firm has learned about innovatively engaging people in their health and healthcare, and reviewing the engagement and health outcomes from their new KICK BUTS smoking cessation mobile health messaging product.”

Every year, What’s Next brings together the country’s leading baby boomer strategists and marketers at an event designed to introduce new research, products and services that truly represent what is next in the boomer market. The 2010 event will emphasize integrated, social and mobile marketing, innovative distribution channels, and will provide a profile of business segments that have moved into the rapidly growing sector of care giving, an $800 billion market. Attendees will connect with thought leaders, brand managers and entrepreneurs who are shaping the boomer market, and interact with leading analysts, bloggers, authors and age beat reporters. The What’s Next Boomer Business Summit agenda and registration are available at http://www.boomersummit.com .

Steve Cook, Chief Marketing Officer, Co-CEO, i.e. healthcare, will participate in the ‘Day in the Life of a Boomer’ panel with Randy Paynter Founder and CEO of Care2, and Lori Bitter President of Continuum Crew. This panel will explore two important areas most boomers are engaged in, "My Body, My World", the crossroads between health and sustainability. This panel will discuss how brands can emotionally engage with Boomers on these topics, whether it is engaging Boomers through a cutting edge digital strategy via a groundbreaking mobile messaging engine, or as a result of comprehensive market analysis. Cook added: “The mobile health, known as mHealth, opportunity will continue to be consumer led as people increasingly use their mobile phone as their personal control tower for everything happening in their daily lives. We have seen the positive sustained health outcome impact that mHealth can deliver with our KICK BUTS mHealth smoking cessation support product, and this is just the tip of the iceberg.”

Brandon Daniell, Chief Innovator, i.e. healthcare, will participate in the ‘Chronic Disease Monitoring’ panel with Liz Boehm, Principal Analyst, Forrester Research, Andrew Kluger, Early Bird Alert, and Laurie Orlov, Founder, Aging in Place Technology Watch. Daniell added: “As more and more of the population are diagnosed with chronic conditions, the ability to monitor and engage an individual in emotive and relevant ways will become more important. Improved outcomes will come from improved monitoring and innovative technology.”

Sponsors of What’s Next include: AARP http://www.aarp.org , i.e. healthcare http://www.iehealthcare.com , Microsoft, Continuum Crew, Caring.com, Dr.Marion.org, Early Bird Alert, firstSTREET, grandparents.com, Halo Monitoring, Hipcricket, Myine Electronics, Posit Science, Presto, Read How You Want, Retirement Living TV, SeniorCareMarketer.com, Silver Ride, Social.com, Southwest Airlines, Taheima, Verizon, Wellcore, Five-O, Vibrant Nation, Clear Sounds, Boomer Authority and Navigate Boomer Media.

The What’s Next Boomer Business Summit is an official post-conference of the NCOA-ASA National Aging in America Conference. http://www.agingconference.org

About i.e. healthcare
Got Engagement? i.e. stands for innovating engagement – the company’s core value proposition. Technology and social media are empowering consumers, changing how they make decisions that affect their health and healthcare. The highly emotional nature of these decisions, unique to healthcare, is often not fully addressed. This provides a heightened opportunity for healthcare brands to drive lasting behavior change and create business value. i.e. healthcare is a group of marketing professionals who have joined with healthcare experts to apply consumer package goods experience to the healthcare space. We deliver lasting behavior change through innovative strategies and programs, including mHealth solutions, that engage people in their health and healthcare. Engagement that improves health outcomes, employee productivity and ultimately ROI. We call it ROE. Return on Engagement. KICK BUTS is the 1st clinically trialled, peer reviewed and commercially launched mobile health messaging engine smoking cessation support product that empathetically engages smokers motivated to quit. i.e. healthcare draws on its global consumer engagement experience at Procter & Gamble, Coca-Cola, Samsung and Saatchi & Saatchi. i.e. healthcare is headquartered in Nashville, TN with an additional office in Atlanta, GA. For additional information, please visit http://www.iehealthcare.com or contact us info@iehealthcare.com

i.e. healthcare Media Contact:
Steve Cook
Chief Marketing Officer, Co-CEO
steve(at)iehealthcare(dot)com
404.606.8284

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