New York, NY (PRWEB) March 18, 2010
The ability to process vast quantities of video content without high cost or time constraints is a key development in allowing content owners to maximize their output and delivery, according to Panvidea, a global leader in the on-demand preparation, processing and distribution of entertainment and advertising content.
Online and mobile video content has rapidly become one of the most effective ways of targeting consumers, and is now one of the most popular forms of digital media, with analysts Nielsen and Comscore indicating relentless growth in the sector over the past year.
The ongoing evolution of video technology has meant that existing channels have become increasingly reliant upon the ability of content providers to process their videos into a variety of formats and file types. As the number of outlets for digital video content has grown alongside these changes, content provider's resources have become more and more stretched as they look to make use of as many channels as possible.
Chris Cali, CEO of Panvidea, said: "Over the past five years there has been a revolution in how video is consumed. The way it is being prepared, however, has not kept pace. Panvidea allows providers to focus more on the actual content creation process and their core competencies without the overhead headaches brought from having to maintain a post production or video encoding team in house. The scalability of our service is a vital asset to those providers with vast quantities of digital video who want to deliver that content to and have it syndicated by, as many platforms as possible"
With the more traditional methods of video preparation and processing rapidly becoming outdated, Panvidea's instantly scalable solution means that content owners can deliver their video and audio content to a wider variety of destinations without having to invest increasing amounts of their resources. Panvidea is architected to treat every piece of content with the same priority and to allocate the resources to process that content immediately. This means no processing queues or artificial capacity limits. Panvidea's high quality transcoding software supports the whole video processing exercise, from the initial ingestion and formatting of the content to its packaging and digital distribution to multiple platforms.
For more information regarding a demonstration of the Panvidea broadcast encoder, please visit panvidea.com, or call 212-967-9613.