Main Street Homes Wins Big at annual MAME Awards

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The Home Building Association of Richmond recently held their annual MAME Awards (Major Achievements in Marketing Excellence) for New Home Builders in the Richmond, VA market who have excelled in the past year. Main Street Homes took home four major awards: - Building Company of the Year - Best Website by a Builder - Best Selection or Design Center - Best Video

The Home Building Association of Richmond recently held their annual MAME Awards (Major Achievements in Marketing Excellence) for New Home Builders in the Richmond, VA market who have excelled in the past year.

Main Street Homes took home four major awards:

  • Building Company of the Year
  • Best Website by a Builder
  • Best Selection or Design Center
  • Best Video

“Winning these awards is a great honor, but more importantly, it reflects that we’ve done what we set out to do- to give our customers a better building experience.” said Vernon McClure, President of Main Street Homes. “We have an amazing team at Main Street Homes, and our achievement is due to their hard work and dedication.”

Best Website by a Builder
Main Street Homes launched their new website – GoMSH.com- on December 18, 2009. The website makes it easy for people to find out all that Main Street Homes has to offer with attracitve photos, interesting graphics and easy-to read copy. The navigation system is trend-setting – with such innovations as top down navigation, Google Maps, My Favorites and Online Chat Assistance. Customers are now able to get the information they need to make educated buying decisions. “http://www.GoMSH.com has been a great resource for our customers.” said McClure. “Our home buyers can save time and learn more about us whenever they visit our website.”

Best Selection or Design Center
Main Street Homes’ state-of-the-art 3,700 square foot Design Studio has been a fabulous tool for customers building a new home. “The Design Studio is focused on displaying affordable luxury,” explains Mr. McClure. “Our average home sells in the mid $300s. We want our customers to be excited about the included features built into their homes, while giving them the opportunity to add additional features and choices in one convenient location.” Customers come to Main Street’s new location at the intersection of Rt. 288 and Route 60 (Midlothian Turnpike) in the New Watkins Center to personalize their home in the Design Studio. “The concept of affordable luxury and design experience is displayed throughout the Design Studio,” added Mr. McClure. “We use a variety of displays, including interactive displays built for customer use, high performing products shown in logical patterns, and vignettes to generate design ideas.”

Best Video
Main Street Homes set out to tell their story in a media format that customers are used to seeing everyday- video. In order to tell the Main Street Homes story they included the main characters - their customers. The Video that resulted highlights the Customer Experience from the perspective of our customers. You can watch the video on their Video Gallery.

Building Company of the Year
“Being named Building Company of the Year by the Home Building Association is a huge honor and great responsibility.” said McClure. ”We build quality into every home and add that extra something that gives each home its own style. The goal is to have satisfied customers and offer a great home value at a fair price.”

'Value' goes beyond the initial investment. Main Street is constantly striving to improve the many components that make up 'Value' including:

1.    Neighborhood Design - Convenient locations with excellent amenities Energy Star and EarthCraft
2.    Home Plan Design - Award Winning Homes that look great and live well.
3.    Customer Interaction – Home design, product selection in the Design Studio and site reviews.
4.    Customer Service - Satisfaction before and after the sale.
Visible proof of these four qualities can be found at every Main Steet Homes community in and around the Richmond Metro Area. They have been a leader in the 1st floor master bedroom market with a successful line of ranch and 2 story plans. Each plan is designed for maximum curb appeal, livability and value - all plans are built to meet the homeowner's needs.

In addition, Main Street Homes’ New Home Consultants: Kim Corbin, Janice Brame, Paulette Jones and Barbara Gouldin were honored for their Sales Volume Excellence.

For more information about Main Street Homes, call 804-794-3138 or go to http://www.GoMSH.com.

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Sarah Walrath
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