Astonish Results Provides Insurance Marketing Education in a Series of Guest Editorials

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Adam DeGraide and Tim Sawyer, CEO and President of Astonish Results, contribute articles on emerging trends and the best digital marketing practices for insurance agencies.

Astonish Results, an insurance marketing and web services provider, has contributed three editorial works to Rough Notes magazine. The articles have a general focus on insurance marketing trends and are part of a larger Astonish Results multimedia effort to educate insurance professionals on competing in the new digital marketplace.

In January 2010’s, “The Greatest Growth Opportunity Since the Telephone,” Astonish president Tim Sawyer reinforces what many agency owners know but are failing to act upon. The internet has changed the ways of the modern consumer. Sawyer goes on to explain what agencies need to do in order to grow in the new marketplace hinting at a blend of organic website optimization, search engine marketing and other methods to ensure long-term sustainability.

Too often agencies invest heavily in leads but have a weak sales culture. Astonish Results CEO Adam DeGraide shares his thoughts on the philosophy of the industry’s brightest insurance agencies embracing a sales-centric culture while maintaining excellent customer service in February 2010’s, “The Last Thing Agencies Need.” DeGraide provides examples and stresses the importance of creating customers for life.

Tim Sawyer rounds out the editorial contributions with a March 2010 piece titled, “Monetizing Social Media,” sharing some staggering facts about social media usage in the United States. Beyond just the normal rhetoric about creating Facebook and Twitter accounts, Sawyer thinks big urging insurance agencies to create a website that serves as a true hub of commerce for the local community and allowing social media to extend this community.

Astonish Results partnership with Rough Notes will continue through 2010 with additional topics covered monthly. All editorials can be read in the “Internet Marketing” section of the print magazine or on RoughNotes.com.

Astonish Results is also involved in a series of online video segments dedicated to insurance marketing and agency management education. A feature called the E-Marketing Minute can be viewed on Insurance Journal’s dedicated video site, InsuranceJournal.tv. “Serving the Modern Consumer,” is a second series featuring Astonish executives interviewing prominent marketing and insurance industry minds and can be seen on the websites for National Underwriter Property and Casualty and National Underwriter Life and Health.

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Scott Brazdo
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