Amy Regan has the untainted swagger of youth, the confidence and bravado of adulthood, and the soul of the classic female music icons," says Alyssa Rashbaum (MTV, Spin, Vibe)
New York, NY (PRWEB) March 22, 2010
Brands have catapulted artists to fame by using their songs in commercials, but when Hertz rolls out its new campaign next month, it up’s the ante - with Amy Regan starring, and her song “Carry On” being central to the commercial’s storyline of Amy as a young-up-and coming musician getting to her show on time – with the help of Hertz of course. It is an exciting artistic and cooperative effort that may signal a new way of discovering new music and talent.
“We’re breaking new ground here” says Amy. “I’m very impressed that Hertz came up with such a creative and respectful way to use music in a commercial. It practically felt like we were putting on a show together.”
Hertz obviously feels likewise. “We’re excited to have such a charismatic musician be part of Hertz’s Journey On advertising campaign,” commented Mike Senackerib, Hertz Chief Marketing Officer. “The spot focuses on her journey as an artist and how our company plays an integral role in her travels.”
There is a fairytale quality to Regan’s story and her connection to Hertz. It was a chance discovery when she was spotted by DDB-NY art director Haley Fulop playing at Rockwood Music Hall in New York City. Fulop was so impressed by her performance that she had to figure out a way to work with her. A year later, she came back to her with the idea for the Hertz campaign.
Regan will be releasing two new singles in early April. From the upbeat "Gonna Get Better,” and the bittersweet "Keep You Warm,” she flawlessly fuses classic pop sensibilities with lyrical integrity, and a breathtaking performance that's both gentle and fierce. "Her voice combines the effortless styling of Norah Jones with the majestic diction of Joni Mitchell, and calls to mind the precocious maturity of Basia Bulat,” says DC’s Metro Music Scene.
Regan is forward thinking in terms of releasing her records. Her plan is to get new songs and singles out to her fans on a regular monthly basis. “I love the immediacy of writing a song and having people hear it right away.”
"Just when it seems there are few good songwriters anymore, Amy Regan comes along to dispel that notion."
(Henry Lewis, Music Connection Magazine)