Owner of Austin PR Firm Tapped to Write Inaugural Blog Post for Sage’s 2 Million Global Business Customers

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Dave Manzer of The Sage Closer was chosen to compose the first posting of a blog soon to be launched by UK based international software developer of Peachtree, Sage MAS 90 and Sage Accpac.

Dave Manzer, founder of The Sage Closer, a public relations and marketing firm based in Austin, Texas, usually measures his firm’s success by the results he brings to his customers. In other words, Manzer’s low profile and busy pen helps win recognition and media attention for his customers’ accomplishments, not his own. That’s all about to change in two weeks.

“The proverbial shoe is about to be on the ‘other foot,’ and I hope it fits,” laughs Manzer, who last week learned that Sage picked him to guest write the very first post of the international business software company’s brand new customer facing blog.

Manzer expressed surprise at being selected for such an honor by the software giant, which counts just over 2 million businesses worldwide among its customers. “I certainly wasn’t expecting it,” admits Manzer, who is the chief blogger for his company. “I’ve blogged extensively for The Sage Closer and for some of my software Sage VAR customers, which helped me learn the craft of blogging and develop an authentic ‘voice’ that readers have come to appreciate.”

Manzer’s selection to write the very first posting for Sage’s new blog comes on the heels of The Sage Closer’s acceptance into a select group of companies endorsed by Sage to provide PR and marketing services to over 600 of its software channel partners. “We’ve grown quite close to the Sage VAR market over the years,” Manzer confesses. “We have extensive knowledge of B2B software marketing and Sage software products in particular. It means we know how to translate marketing and PR activities into revenue opportunities for our business software VAR customers,” he adds.

The title Manzer suggested for his first post? When he sent it to Sage back in January, he had no idea how big of a topic it would become: “Turmoil at Toyota: Lessons for Small Manufacturing Companies.” With new headlines popping up daily in the national media about Toyota’s accelerator problems, a message from Sage to small manufacturing companies couldn’t be timelier. Manzer notes: “If Toyota’s problems are in part a function of its quality control process, then small manufacturers should be cognizant of what can happen to them financially and legally if their manufacturing system is not properly matched to customer expectations or regulatory requirements.”

Manzer expects to be a regular guest contributor to the Sage blog, with as many as one post per month aimed at educating some two million global Sage customers and prospects about a host of business software topics for various industries.

About The Sage Closer
The Sage Closer is a marketing and public relations advisory firm that helps business software VARs worldwide build brand equity, increase website traffic and grow software and services revenue. For more information on how The Sage Closer can help your business reach a wider audience of potential software buyers, visit our website at http://www.thesagecloser.com/ or call us at 512-963-9924.


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