(PRWEB) March 25, 2010
Written in a down-to-earth style that the author calls his "no fluff - no theory" format, any travel agent will quickly grasp this collection of two-hundred and seventy three marketing ideas that the author has gathered over 45 years of working in the travel & tourism industry.
From outdoor signage to in-agency artwork and Facebook to booking more cruises there are enough ideas here to last several years. The ideas are listed in alpha numeric order and by page number making this resource book very handy to use and with a footprint of just 9x7x1 inches it's easy to carry too.
The 'no fluff-no theory' style is short, sharp, to the point and with a humourous comment or two. Telling it like it is the author gives the reader many "missions if they choose to accept them". He likes to think INSIDE the box - suggesting that few travel businesses ever make full use of their talents, skills, consortia tools or charge their true value for the experience they have to offer.
Travel agents are encouraged to develop an opportunity mindset, that, according to the author is the foundation to becoming a New Business Generator. In today's world of selling travel, a travel agent must be thinking one idea ahead. Whether it's customer succession planning, generational selling or getting a return on that agency window real-estate, travel agents need good ideas, time to launch them and follow through. According to the author, creativity is the travel agents ultimate marketing resource.
For more information: idea-book(at)smptraining(dot)com