Rob Barrett, Perfect Market’s Chief Strategy Officer, to Speak at Marketplaces 2010

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Barrett joins panel to discuss success factors for vertical content sites

Perfect Market, Inc. announced today that Chief Strategy Officer Rob Barrett will speak at the Marketplaces 2010 conference on Tuesday, March 23 in San Diego, California. Barrett will join Luke Beatty, Founder and President of Associated Content and Rick Blair, CEO of Examiner.com on a panel titled “The New Content Aggregators,” a discussion of how the revenue success of vertical sites is tightly tied to the breadth and depth of specialized content that appeals to search-driven users.

“Marketplaces 2010 shines a light on the local vertical opportunity on the web,” said Barrett. “This is a great opportunity to exchange viewpoints with leaders in new content aggregation and to share ideas for how online publishers can generate additional revenue by better serving search users.”

About Marketplaces 2010

Marketplaces 2010 is the BIA/Kelsey conference that focuses on the fast growing opportunities in local verticals. It is the only conference that specifically focuses on innovation and new revenues for vertical media. Marketplaces 2010 features the most innovative executives in the space – those who are successfully using vertical approaches in search and content to drive audiences and value. Top executives from more than 50 companies are represented on the agenda, such as Adify, AOL, Clickable, eBay, Examiner.com, Groupon, NCI, Oodle, OpenTable, Redbeacon and ServiceMagic. For more information on Marketplaces 2010 visit http://kelseygroup.com/marketplaces2010/ .

About Perfect Market

Perfect Market, Inc. helps publishers create additional value from their online content with little effort and no risk. Perfect Market, a spin out of Idealab, builds on Idealab's achievements in the search industry such as its creation of the paid search model through Overture Services, acquired by Yahoo! in 2003. Perfect Market, Inc. is based in Altadena, CA. For more information, visit http://www.perfectmarket.com and follow us on Twitter: http://www.twitter.com/perfectmarket and LinkedIn: http://www.linkedin.com/companies/perfect-market.

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Rob Wyse
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