Anchor Intelligence Vice President, Richard Sim, Selected to Speak at SES New York, 2010

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Sim to discuss tools that can dramatically improve performance in belly and tail keyword terms

On Wednesday, March 24, at the SES New York 2010 conference, Richard Sim, Vice President of Product Management and Marketing at Anchor Intelligence, will participate in an advertiser-focused panel entitled, “Paid Search Super Tools.” This panel is designed to showcase the latest features in bid management and campaign workflow efficiencies to help the audience achieve success through their SEM campaigns. In particular, Richard will help attendees understand how they can manage the long tail and belly portions of their keyword portfolios by using historical traffic quality as a proxy for performance data.

Richard is a search industry veteran with over 12 years of experience in online analytics, scalable enterprise and consumer software, and strategy development. Under his management, Anchor Intelligence and its flagship product, ClearMark for Traffic, have been nominated for three 2010 Global Product Excellence Awards. Prior to Anchor Intelligence, Richard led product management at Microsoft for Hotmail where he managed the complete overhaul and worldwide launch of the service to over 300 million users under the Windows Live brand. He is a regular speaker at conferences, including SES, OMMA Global, and eCrime Researchers Summit.

Mel Carson, Community Manager at Microsoft Advertising, will moderate this panel. Other panel participants include Thomas Bindl, SES Advisory Board & Founder & CEO, Refined Labs GmbH; Craig Danuloff, Founder and President, ClickEquations Inc.; and Adam Goldberg, Chief Innovation Officer, ClearSaleing.


  •     Wednesday, March 24, 2:15-3:30PM


  •     Hilton New York (1335 Avenue of the Americas, New York, NY 10019)

SES New York, the industry’s largest search engine marketing (SEM) conference, is being held at the New York Hilton, March 22- 26, 2010. It will attract more than 5,000 marketers who come to learn about the latest trends and issues and see the newest search products. The conference offers presentations, panels and networking events for marketing professionals working in mainstream marketing and the search engine optimization (SEO) and pay-per-click (PPC) arenas. Marketers can register for the conference with the 20ANCH coupon code to get a 20% discount on registration.

To learn more about the “Paid Search Super Tools” panel, visit:

About Anchor Intelligence:
Anchor Intelligence Inc., headquartered in Mountain View, CA, provides ad networks, search engines, and advertisers from around the globe with rigorous, cutting-edge solutions to maximize advertiser ROI. With its diverse portfolio of data and predictive analytics derived from across the web, Anchor's ClearMark suite enables industry players to improve the performance of advertising spend online by predicting click and keyword performance. For more information, visit:

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Media Contacts:
Carrie Bourguignon
Product Marketing Manager
Anchor Intelligence
(650) 492-5747


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