Sorouh Announces the Best Deal Under the Sun

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Why Rent? campaign, aimed at all nationalities, offers best mortgage rate in Abu Dhabi

Abu Dhabi residents awoke this morning to a new Sun in the East as Sorouh Real Estate PJSC, one of the leading real estate developers in the UAE, officially launches its exclusive, limited offer on Sun Tower on Al Reem Island.

Sorouh's Why Rent? promotion offers the best mortgage rate in Abu Dhabi to purchasers of any nationality who wish to buy a spacious apartment or penthouse in Sun Tower, part of Sorouh's prestigious Shams Abu Dhabi development on Al Reem Island.

Sorouh's Why Rent? campaign, in conjunction with Abu Dhabi Finance, offers an unparalleled two-year fixed mortgage rate of 4.99%, which is approximately 40% below prevailing market offers. Abu Dhabi Finance will provide up to 85% financing on properties, allowing people who have rented their entire lives in Abu Dhabi to own a home in the capital for the first time from as little as AED 6,500 per month.

The pre-launch of the new sales offer received a strong response from over 100 interested parties looking to buy property in Abu Dhabi, endorsing both the quality of the property product on offer by Sorouh, and the exceptional financing package it has arranged for customers.

Simon Cunningham, Chief Sales & Marketing Officer, Sorouh, said: "We are thrilled to provide Abu Dhabi residents with this exceptional financing offer, which is entirely in keeping with the magnificence of Sorouh's development. Both the property and the mortgage rate offer excellent value, especially to Abu Dhabi's long-term renters. Shams Abu Dhabi's investment zone status means that owning a magnificent home in the city is now a dream come true for everyone, regardless of nationality."

The 65-storey Sun Tower, and its sister development, Sky Tower, are the tallest buildings on Al Reem Island, and the cornerstone of Sorouh's landmark Shams Abu Dhabi development on the island. The one, two, three, and four-bedroom units available for sale come in various floor plans and sizes, all with quality finishes and excellent amenities including a shopping mall, private gym and spa, tennis courts, childcare facilities and more. In addition, Abu Dhabi property owners in Sun and Sky will boast the best views available anywhere in the city, with breathtaking panoramic vistas across land and sea.

Sorouh also has become the first developer in Abu Dhabi to launch a dedicated sales website. The website,, includes live data on available properties in Sorouh's developments, starting with Sun and Sky. Customers using the website can research the type of property they want, its floor plan, price, availability and other important information, before going to the sales centre to discuss details and to complete paper work.

The website ensures greater convenience and transparency for potential buyers, who will be able to see all available units in real time. Once buyers have made their selection, Sorouh's sales team will respond rapidly, while also ensuring excellent customer service via a system that tracks and monitors all online enquiries.

Mr Cunningham said, "The new sales portal will provide customers with easy accessible information and brings a new level of transparency to the property market in Abu Dhabi. Finding correct, updated information on availability and prices has not been easy in the past. The new website expands our customer service and allows us to evaluate and further improve our customer relations."


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Teresa Wincrantz
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