Fans Are First To Know Kitchen Remodeling Company Utilizes Social Media to Engage Customers; Announce Product

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Cabinet Giant, the nation’s leading manufacturer and supplier of retail and wholesale cabinetry, announces the addition of the Brindleton Maple cabinet to Facebook fans first.

The anticipated arrival of the new product to the Reserve Collection line generated interest from home builders and residential customers eagerly waiting for order availability. Cabinet Giant took full advantage of the excitement, releasing teaser posts on social media websites Twitter and Facebook for nearly a month to encourage more than 350 page fans to keep checking for the announcement of the product. Cabinet Giant promised that loyal followers would be first to learn of the arrival of the new finish, Brindleton Maple, to the showroom in Kansas City, Missouri. On Monday, Cabinet Giant announced that the new style would be available for purchase Wednesday, March 17th. This post elicited follower engagement who posted questions like this one found at Facebook, “Do you have the door samples yet?”. Comments like this one not only confirmed the enthusiasm of the product release, but also allowed Cabinet Giant to reply with a link to the website; gaining even more exposure while enhancing the SEO of the company website.

As promised, Cabinet Giant first announced the arrival of the maple face-framed doors and drawers to loyal social media followers on Tuesday, followed by an invitation to see them in person at the showroom. The invitation was well received and customers have already made appearances in hopes of being first to see (and order) the elegant Brindleton Maple cabinet collection, taking a great liking to enhanced features such solid maple doors with dovetail joints and fully concealed 6-way adjustable door hinges. The fans haven’t disappointed the marketing department at Cabinet Giant; publicly commenting on the appeal and quality of the Brindleton Maple line. Additional social media strategy includes posting the product video on You Tube.

With two more new product announcements coming within the next few weeks, manager Nathan Wells says he is pleased with the results of this initial campaign, which he credits for a noticeable increase in followers at both Facebook and Twitter. Nathan confirms that future product release announcements will again be disclosed first via social media.

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Media Contact:
Shae Adams
(913) 248-1696


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Nathan Wells
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