Appregatta to Present New SaaS Business Models and Cloud BPM Trends at Cloud Slam '10 Virtual Conference

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Appregatta Chief Executive Ken Marshall to Present Business Models that SaaS Companies Need to Succeed; Appregatta Principal Executive Rick Carnal to Present the Changing Business Process Management Landscape as Cloud Providers Enter the BPM Market

“As the enterprise software landscape begins its shift from on-premises to on-demand, the business models of SaaS vendors need to change to reflect the dramatically different economics of the industry,” said Ken Marshall.

Appregatta Technologies, a leading provider of cloud-based technology solutions to enterprise and mid-market companies, today announced that Appregatta Chief Executive Ken Marshall and Principal Executive Rick Carnal will speak at the Cloud Slam ‘10 cloud computing virtual conference.

Ken Marshall will present “New SaaS Business Models for Success” on Tuesday, March 23rd at 3:15 p.m. Eastern Time. Ken has spent the past six years focused on evangelizing the software-as-a-service (SaaS) model, in particular actively encouraging the adoption of Salesforce.com (NASDAQ: CRM) and Force.com partner solutions to mid-market and large enterprises. In this time, Ken extensively researched the changing economics of the software industry, analyzing hundreds of SaaS companies to truly understand the impact these economic changes have on software vendor business models. Most recently he was in Deloitte Consulting’s Emerging Solutions practice, focused on educating Deloitte clients about Salesforce.com and implementing CRM solutions. Prior to Deloitte, Ken helped establish the Salesforce.com Practice at Accenture (NASDAQ: ACN).

“As the enterprise software landscape begins its shift from on-premises to on-demand, the business models of SaaS vendors need to change to reflect the dramatically different economics of the industry,” said Ken Marshall. “Lower price points and margins, lower barriers to market, and much faster speed to market and quality of software from competitors mean that independent software vendors must scale their operations and delivery capabilities to unprecedented levels in order to succeed.”

Rick Carnal will present “Cloud Computing – the Next BPM Frontier” on Wednesday, March 24th at 3:15 p.m. Eastern Time. Rick is a business process subject matter expert and a certified supply chain analyst. He is a tenured consulting practice leader for ERP, collaboration, rich Internet apps, BPM/A, EA, SOA, ETL/data modeling, network monitoring, and .NET/J2EE/LAMP development markets.

“The movement from traditional on-premises software to cloud-based applications represents a fundamental shift at the enterprise level,” said Rick Carnal. “The overall adoption of SaaS and cloud technologies has been gaining significant traction over the past few years. This trend, which has been fueled by early wins in key business functions including CRM, ERP, manufacturing/supply chain, and marketing, is helping to form a new business process management (BPM) paradigm that is changing pure-play solutions for the better.”

Please join Ken and Rick to learn about the business models that SaaS companies need to succeed and about the changing business process management landscape as cloud providers enter the market and challenge established on-premises vendors.

About Appregatta Technologies
Appregatta Technologies is the leading provider of SaaS and cloud-based technology solutions and services to enterprise and mid-market companies. We help companies navigate the world of cloud computing to solve complex business problems. Privately held, Appregatta is headquartered in San Francisco, CA with a nationwide network of independent software vendors and consulting partners. Learn more at http://www.appregatta.com.

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Todd Lane
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