B.BOLD Jewelry for Boomer Girls Welcomes New Marketing Director

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Frank Petrella joins B.BOLD Jewelry for Boomer Girls as head of marketing for the east coast. “Petrella is a retired concert promoter in the Boston area. He has worked with many bands, including Aerosmith, The Allman Brothers, Joe Cocker, Cheap Trick, Deep Purple, and the Ramones. Since his expertise is in marketing, scheduling, and advertising, he’ll be a great asset to our company,” CEO Marcia Southwick says.

Each necklace, bracelet, and pair of earrings is a bundle of beauty that will brighten one's day and refresh one's spirit. Some pieces might have an ancient Etruscan look, others a Southwestern flair, and still others a sophisticated New York style.

The company B.BOLD Jewelry for Boomer Girls was started in July of 2008 in Santa Fe, New Mexico.

B.BOLD became a member of Ruby Lane, a retail online mall specializing in antiques, collectables, and artisan jewelry. It is consistently among the top five most popular artisan jewelry shops.

“As a newcomer to Ruby Lane,” Southwick says, “I was surprised by how quickly B.BOLD rose through the ranks of hundreds of artisan jewelry shops to become one of the most popular within its first few months. I think it’s because the jewelry is classic, versatile, bold, and is all about beautiful color. Each necklace, bracelet, and pair of earrings is a bundle of beauty that will brighten one's day and refresh one's spirit. I think women our age need that".

Frank Petrella was searching online for a Christmas gift and discovered B. Bold. Impressed by what he found there, he contacted the owner, who agreed that aligning forces might be of interest. "Our goal is to expand retail presence. To quote Casablanca, I think this could be the start of a beautiful friendship," says Southwick.

Retailers and individuals may visit B.BOLD at http://www.rubylane.com/shops/marciasouthwick. Contact information: b(dot)bold(at)rocketmai(dot).com

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Fine Silver Handmade Necklace.999 Fine Silver and Ceramic Handmade Bead NecklaceA necklace made by Marcia Southwick out of her own studio made pure silver beads. For the large beads, she has dipped ceramic shapes in pure silver then fired them.24K Gold VermeilAfrican Krobo, 24K Gold Vermeil Handmade Bali Bead, and Russian Amazonite NecklaceThis necklace begins with handmade African Krobo beads purchased from "Soul of Somanya," an organization that donates it proceeds to improve the standard of living in Ghana, where these beads are made. In addition, we've included Green Russian amazonite, and 24K gold vermeil ornately granulated beads made in Bali. The workshops of Bali still use techniques that are similar to those used in ancient Greece and Egypt. We've combined a traditional East Coast style with an ethnic flair.Peruvian Handmade Ceramic, Dyed Turquoise, and Sterling Silver NecklaceHere, we decided to create a cheerful South American piece created out of handmade Peruvian Ceramic Beads that are hand painted. We've combined these with dyed turquoise, and handmade pure silver beads made in our studio. The toggle clasp is sterling silver, made by artisans in Bali. 24K Gold Vermeil Bali BangleThis extraordinary bracelet is one-of-a-kind. It is part of our Bali series of bangles that are meant to be be stacked. The beads have been handmade by artisans who use techniques that resemble those used in ancient Greece and Egypt. Each bead is a tiny work of art with complex and ornate patterns that have been hand created. In terms of beauty and craftsmanship, they equal their ancient counterparts.