The Glenn Group gets the brand and gets us
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Las Vegas, NV (Vocus) March 18, 2010
After an intense competition among eight respected regional and national gaming/hospitality advertising agencies, The Glenn Group was selected by Seminole Gaming to produce brand television and radio, as well as promotional television and radio spots for two of their Seminole Hard Rock Hotel/Casinos in south Fla.
“The Glenn Group gets the brand and gets us,” said Jeanine Repa, sr. vice president brand marketing at Seminole Gaming. “We actually had a hard time choosing just one concept for our seasonal brand launch. The creative is smart and fresh and resonates with the sweet spot in our demo. The team assembled for this project was a great fit. The Glenn Group delivered authentic spots that rock, on time and on budget.”
“Sometimes we blow people's minds. This time we rocked their faces off,” said B.C. LeDoux, executive vice president/creative director at The Glenn Group. “It just depends on our mood. Seriously, though, we're excited to be working with the Seminole Hard Rock. We've been able to do some incredible work so far.”
Seminole Hard Rock Hotels & Casinos are the leading entertainment destinations in Tampa and Hollywood, Fla., with the latest Vegas-style slots and Florida’s only Blackjack and Baccarat table games. Opened in 2004, both casino resorts include top restaurants and nightclubs, posh retail shops, extensive swimming pool and recreation complexes, luxurious health club and spa amenities, AAA-rated 4-star hotels, and performance venues where major music and comedy artists make frequent appearances. They are two of seven Florida casino complexes owned and operated by the Seminole Tribe, which also owns Hard Rock International, the global restaurant, lodging and casino company. The two Seminole Hard Rocks offer many more casino games, including Mini-Baccarat, Pai Gow Poker, Asian Poker, Three Card Poker and Let it Ride, as well as Video Roulette and Video Keno slot machines. Separate poker rooms feature Texas Hold‘em, Omaha Hi-Lo and Seven Card Stud. High limit players enjoy VIP lounges and separate high-limit gaming rooms. Valet parking and free self-parking are available. For more information, visit http://www.seminolehardrock.com.
To view the TV and listen to the radio spots, visit The Glenn Group blog at http://blog.theglenngroup.com/.
The Glenn Group is one of the largest independent full service marketing communications firms in Nevada with a blend of fine talent and rich history since 1969. With offices in Las Vegas and Reno, the agency offers a full range of services dedicated to helping clients build their businesses and brands through brand positioning, marketing communications strategy, research, advertising, traditional and online media planning and placement, digital and social marketing, creative services, public relations and website development. Clients from a myriad of industries including gaming/hospitality, development, healthcare, retail and financial services are represented at The Glenn Group.