Beauty Collection Rolls Out the Red Carpet and Gives Malibu the Celebrity Treatment

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Southern California’s favorite beauty retailer, Beauty Collection, announces its first Red Carpet beauty event at its Malibu Country Mart store on Thursday, March 25th.

Beauty Collection announced today that its Malibu store would be holding its first Red Carpet beauty event since op ening its doors in July of 2009.

“Some Malibu residents knew about Beauty Collection’s Red Carpet beauty events from our store in The Commons at Calabasas. They’ve been begging us to hold a Red Carpet at the Malibu store since we first opened nearly a year ago,” said Shawn Tavakoli, CEO/ President of Beauty Collection.

What, exactly, is a Red Carpet event at Beauty Collection?

“Basically, we invite our top brands to come and spend quality time with our customers, and with the beauty curious. This event at the Beauty Collection in Malibu will be an opportunity for locals to not only learn about what’s new from their favorite brands, but to learn about what’s happening in the world of beauty overall”, said Tavakoli.

Those who attend can expect to learn about:

  •     Murad and Rodial –experts from these top skincare brands will provide free consultations, education, samples, and more.
  •     j.f. lazartigue – an expert from this top hair care company will provide complimentary hair and scalp analysis, as well as personalized prescriptions for glamorous hair
  •     Jane Iredale and Senna – makeup artists from these two top cosmetic brands will be providing complimentary makeovers featuring their Spring Collections. Guests will be ready to strut their stuff down any color carpet.
  •     LaLicious – a favorite of celebrities including Kate Hudson and Charlize Theron, LaLicous’ top representative will provide hand treatments and massages with this delectable line of bath & body products.
  •     Brow Expert Alex Lobos and Esthetician Jeannie Rogers will also be offering specials on threading and other services.

“We’re committed to giving everyone there the full Beauty Collection experience. We’ll pamper them for a few hours while we expose them to the latest and greatest in the world of beauty”, said Tavakoli. “And, as with all of our events, everyone gets to walk away with a Beauty Bag stuffed with amazing free product.”

Beauty Collection Malibu’s first Red Carpet Event will take place on from 1PM – 5PM on Thursday, March 25th at 3900 Cross Creek Rd, Ste 2 in the Malibu Country Mart. Call the store at 310-317-0117 for details.

About Beauty Collection
Beauty Collection is a Southern California prestige beauty retailer with brick and mortar stores in The Commons at Calabasas, Malibu Country Mart, and The Pavilions Marketplace in West Hollywood. It currently represents over 200 prestige beauty brands with over 30,000 unique products chosen for their quality and distinctiveness.

Beauty Collection began as a family business more than 20 years ago, and has since evolved into one of the top prestige beauty retailers in the world. Beauty Collection re-launched its website ( in November 2008 with a new, completely rebranded design.

Beauty Collection has licensed estheticians and cosmetologists on staff at each location and offers free consultations to its customers. Its focus on product selection as well as exceptional customer service distinguishes Beauty Collection from other retailers. It invests heavily in training its beauty consultants to ensure they can deliver on customer expectations and on the company's brand promise: "Curators in the Art of Beautiful."

Visit for more information about Beauty Collection.

Beauty Collection and Beauty Collection logo are trademarks of Beauty Collection and/or its affiliates.

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Lawrence Mortenson
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