Three Custom Color Specialists: Small Biz Beauty Brand Thrives as Big Beauty says Goodbye

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Disappointed customers are now turning to Three Custom Color Specialists to address their custom color cosmetic needs and to have their favorite discontinued shades reproduced.

Now that Estee Lauder has officially shuttered all brick and mortar Prescriptives counters, Three Custom Color Specialists in New York City is virtually the only source in the US for bespoke color cosmetics. In addition, the demise of Max Factor is leaving countless customers unable to purchase their favorite MF shades. Disappointed customers are now turning to Three Custom Color Specialists to address their custom color cosmetic needs and to have their favorite discontinued shades reproduced.

The veteran makeup artists at Three Custom Color Specialists have backgrounds in art, makeup education and professional makeup artistry, and they are internationally recognized by consumers, beauty editors and their fellow makeup artists for their mastery of color and personalized service. Many of their clients have been with them over a decade and keep multiple shades on file -- from lipsticks, to eye shadows, blushes, and concealers. Clients re-order their personal shades by name and know which specialist hand-blended their last order – often one of the Founders themselves, who continue to be personally involved in the day-to-day operations of the lab.

The business is divided into three segments – 1) personalized client services at the NYC Color Studio (including bridal), 2) the Ready to Wear collection of over 200 sku’s, which is available online and at specialty boutiques worldwide and 3) reproduction of discontinued shades. Until recently, customers would send in their samples for reproduction through the mail. However, more commonly, customers now order directly from the brand’s online database of over 9,000 shades at http://www.threecustom.com or http://www.discontinuedlipstick.com. Since its online launch 2 years ago, this database has garnered numerous awards and accolades, and is the only such library of its kind. Customers in search of their long-lost loves can log on at their convenience, search by product category, brand name, and shade, and then order those shades directly on the website.

We can attribute the success of Three Custom Color Specialists to their direct response to the individual needs of color cosmetics consumers – via personalized Color Studio services, discontinued matching service and extensive Ready to Wear range of beautiful, wearable colors for all skin tones. The shuttering of global brands like Prescriptives and Max Factor leave thousands of customer adrift - Three Custom Color Specialists meets the needs of these customers, creating what often is a lifelong relationship, instead of sending them away underserved and disappointed.

About Three Custom Color Specialists: Founded in 1997, industry veterans Three Custom Color Specialists offer exclusive Custom Blended and Ready-to-Wear color cosmetics for the eyes, lips, cheeks and face embracing all skin tones. Three Custom Color Specialists' unique expertise in custom blending has led to more than 300 Ready to Wear products and an archive of more than 9000 discontinued shades of lipsticks dating back to the 1930s. Their products are available at select beauty boutiques worldwide, via the hotline at 888.262.7714, at their Color Studio in New York City and online at http://www.threecustom.com.

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