Graffeeti Awarded Patent for Write-On/Wipe-Off Technology: Ideal Patent Issue Timing for Stand-Out Children’s Shoe Company

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Graffeeti Inc., the kids footwear maker known for its Remarkable® kids shoes and backpacks, announced today that the U.S. Patent and Trademark Office has awarded the company a patent for the write-on/wipe-off technology used in its shoe and backpack products. Unique in footwear for pioneering the integration of dry erase style write-on/wipe-off panels, Graffeeti is now prepared to expand its unique market position as the only kids shoe line that can offer boys and girls the fun and expressive ability to write, doodle and draw on their shoes over and over again.

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This patent really comes at an ideal moment for Graffeeti

Graffeeti Inc., the kids footwear maker known for its Remarkable® kids shoes and backpacks, announced today that the U.S. Patent and Trademark Office has awarded the company a patent for the write-on/wipe-off technology used in its shoe and backpack products. Unique in footwear for pioneering the integration of dry erase style write-on/wipe-off panels, Graffeeti is now prepared to expand its unique market position as the only kids shoe line that can offer boys and girls the fun and expressive ability to write, doodle and draw on the shoes over and over again.

The issuing of this patent comes at a critical time for the company as it continues to expand Graffeeti’s product offerings and market presence both domestically and internationally.

“This patent really comes at an ideal moment for Graffeeti,” commented Steven V. Rubin who recently moved from his post as VP of Sales & Marketing to president of Graffeeti, Inc. “It’s a fantastic confidence builder and one of many positive strides forward that we have made this year including the extension of our endorsement contract with rising teen star Booboo Stewart. This patent is just one more positive sign that our stars are aligning for 2010 and beyond.”

The multi-talented Booboo Stewart, who recently secured the role of Seth Clearwater in the upcoming feature film ''The Twilight Saga: Eclipse,'' will continue to be an important and creative ambassador of the Graffeeti brand and a featured endorser of the signature Booboo Stewart Graffeeti shoe. Graffeeti’s patent will protect the company’s market position as it surely grows with Boo boo’s celebrity in 2010.

About Graffeeti

Based in Rocklin, CA, Graffeeti Inc. introduced its first Re-Markable® shoes in 2007 to enthusiastic industry and media acclaim. The novel integration of dry-erase panels into sneakers, shoes, sandals, backpacks, and soon apparel and consumer products allows kids to get creative and let their unique personalities shine through. Because they are dry-eraseable, kids, tweens and teens can write, draw, erase and rewrite with the five colored Graffeeti pens (included with every Graffeeti product). Currently, Graffeeti offers eight styles in its Anthem kid’s sneaker collection and the Graffeeti Re-Markable® backpack in five colors.

For more information about Graffeeti Inc. please contact Lee Everett at LaunchPad PR graffeeti(at)launchpadpr(dot)com or 310 397-4321. Also see http://www.graffeeti.com for more information about Graffeeti, their products and charitable missions.

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Lee Everett
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