NAS Helps Dallas Area Recruiters Build The Business Case For Social Media Education Helps Get Key Stakeholders Onboard

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Dallas-area hospital system HCA North Texas knew that social media could be an important tool in recruiting top healthcare professionals in today's competitive market. However, like many other organizations, they found they needed to present a compelling business case and do a fair amount of education to internal stakeholders in order to get the program up and running.

Because many social networking tools require access that goes outside company firewalls or desktop applications, the collaboration of IT is essential in order for HCA North Texas to successfully use Twitter, Facebook, LinkedIn and other sites to acquire top-level talent.

Dallas-area hospital system HCA North Texas knew that social media could be an important tool in recruiting top healthcare professionals in today's competitive market. However, like many other organizations, they found they needed to present a compelling business case and do a fair amount of education to internal stakeholders in order to get the program up and running.

NAS Recruitment Communications helped HCA position their case and overcome objections through a special session of their popular Social Networking Boot Camp, designed for HCA's IT department. The session helped HCA's IT team understand the need and get to know the tools available in order to partner with Talent Acquisition to launch this critical initiative.

HCA is not the only organization to face an internal challenge when it comes to utilizing social media. A recent study conducted by Robert Half Technology on social media usage in the workplace found that over half (54%) of those companies surveyed prohibits social media use by employees. But we also know that history repeats itself when it comes to the adoption of new technologies. In the late '90s, almost 40% of all companies blocked or restricted their use. Today, you can't do business without them.

"By scheduling a session specifically for IT, and training them on what HR personnel had learned about Social Media and its potential for recruitment, it is now better equipped to support HCA's social networking recruitment strategy," said Caroline Slomski, Interactive Marketing Specialist for NAS. "Because many social networking tools require access that goes outside company firewalls or desktop applications, the collaboration of IT is essential in order for HCA North Texas to successfully use Twitter, Facebook, LinkedIn and other sites to acquire top-level talent."

"Getting key stakeholders on board is integral to the process, and that's the one of the goals of our Social Media Boot Camps."

To learn more about NAS' Social Networking Boot Camp and its entire line of digital recruitment solutions, please contact Caroline Slomski at cslomski(at)nasrecruitment(dot)com.

NAS Recruitment Communications, an agency of the McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent.

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