Minas Gerais Positioned as Brazil’s “Destination of the Year’

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Brazil Tour Operators Association (BTOA) and Brazil’s State of Minas Gerais Team Up to Create 2010 Partnership

Brazil is a hot international destination right now and Minas Gerais is working to make their state the hottest in Brazil. Starting in April, Minas Gerais “will be the Destination of the Year” according to the Brazil Tour Operators Association (BTOA). The BTOA is an organization whose members specialize in promoting Brazil as a destination to US travelers. The partnership agreement governing this initiative was signed by Daniel Marques, director of promotion and marketing support for the Minas Gerais state tourism office (SETUR), and the BTOA board of directors during the New York Times Travel Show held in New York City February 26-28.

As “Destination of the Year,” Minas Gerais will receive visibility and prominent coverage in BTOA’s principal promotional catalogs, press events and the association’s official Web site. Additionally the country will have priority treatment as a key destination in the promotional events and sales activities of member operators.

Speaking in New York, Marques stated that the partnership will lead to more business opportunities, greater visibility and expanded promotion for Minas Gerais in the United States. The U.S. is a strategic priority ever since American Airlines introduced a direct flight between Belo Horizonte and Miami in 2008.

Minas Gerais State Secretary of Tourism Érica Drumon hailed the announcement, recalling that in the past three years, SETUR has invested more than six million dollars in promotional and informational activities targeting national and international markets.

"We have participated in major U.S. events in order to increase visibility of our wonderful State. We encourage the leading U.S. operators to publicize Minas Gerais as an attractive tourist destination for American travelers with something very everyone,” said Drumon.

The actions to promote Minas Gerais as a top travel destination and the work done with tour operators is based on the state government’s Strategic Tourism Destinations Reference Plan. This plan focuses on increasing the amount of American tourists into the state, as well as contributing to the overall socio-economic development of Minas Gerais.

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Elizabeth Tjaden
Ogilvy Public Relations
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