Free Geo-Location App Yowza!! Targets Austin with Mobile Coupons During SXSW; Launches Version 2.2

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Austin Restaurants, Bars, Clothing Stores and More Join Yowza!!’s Growing List of Local and National Partners Offering Savings via Mobile Phones

Whether going out for dinner and a movie over the weekend or traveling to a major business conference, mobile coupons are attractive to consumers looking for savings and businesses seeking a competitive edge.

Yowza!! (http://www.getyowza.com), the free geo-location mobile coupon application, is bringing Austin, Texas residents – and those visiting town during South By Southwest® 2010 – savings at a number of local businesses, including bars and restaurants, clothing stores and more.

New clients added just in time for SXSW® include several of the most popular places to eat and drink such as Eddie V’s Restaurant, Frank, Max's Wine Dive, Odd Duck Restaurant, Roaring Fork and Saxon Pub as well as clothing stores Secret Oktober and Gallery D, indie record store Waterloo Records and the Alamo Drafthouse movie theatre.

“Local businesses around the country are benefiting by using Yowza!! to offer special deals and coupons that help them attract cost-conscious customers,” said television and film writer/producer/actor Greg Grunberg, co-creator of Yowza!! “Whether going out for dinner and a movie over the weekend or traveling to a major business conference, mobile coupons are attractive to consumers looking for savings and businesses seeking a competitive edge.”

Yowza!!, which co-sponsored the Geobash party on Sunday to help kick off SXSW, has also announced an upgrade to version 2.2, with some new performance and interface enhancements including the ability to choose a custom location based on zip code and city. This feature is especially useful when looking for deals when traveling, as consumers can now set their destination to a city or state other than where they are currently located – for example, Austin, TX - as well as seek out deals when location capabilities on an iPhone or iPod touch are not active.

Downloaded by over one million users since its launch on Apple's iTunes application store last year, and also available to an additional four million users via the free WHERE application on the Blackberry, Palm Pre and Android, Yowza!! helps consumers save money as they shop through coupons that appear on their mobile devices. Users can search for deals by location - from one to 50 miles away from where they are at any given time - retrieve a coupon, and then present it to the cashier who can scan or enter a coupon code directly from their mobile device.

About Yowza!!
Founded by television and film writer/producer/actor Greg Grunberg (currently starring in NBC’s Heroes) and technology entrepreneur August Trometer, and launched in June 2009, Yowza!! is an innovative mobile couponing application designed to save consumers money and stimulate retail business. Yowza!! is currently available in the U.S. as a free application for Apple’s iPhone and iPod touch, as well as via the WHERE application for the Blackberry, Palm Pre and Android. Yowza!! provides consumers with deals and discounts while also giving businesses the ability to monitor performance on an up-to-the-minute basis. Unlike traditional forms of couponing such as newspaper ads and insertions, the paperless Yowza!! offers are environmentally-friendly, can be updated instantly, and can be targeted per region or particular store location.

For more information on Yowza!!, visit http://www.getyowza.com or http://www.twitter.com/yowza.

(Press note: artwork available on request.)

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