Alterian Releases Version 5.9.5 of Content Manager Enterprise Technology, Further Enabling Companies to Build Engaging and Accessible Websites

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Alterian (LSE:ALN), the leading international integrated marketing platform provider, announced today the immediate availability of the latest release of its Alterian Content Manager – Enterprise Edition product. Released as version 5.9.5, it offers a wealth of new features and technical enhancements based on valuable input from clients, partners and market research. Alterian Content Manager is the Content Management System (CMS) behind more than 500 customers worldwide, including WWE, AstraZeneca, Thomson Reuters, Lending Tree and Avis. Version 5.9.5 has been released to bring additional benefits to organizations that wish to build engaging, highly relevant and accessible websites that comply with legislation and that wish to empower business users in their organization to take ownership of their online presence.

Alterian (LSE:ALN), the leading international integrated marketing platform provider, announced today the immediate availability of the latest release of its Alterian Content Manager – Enterprise Edition product. Released as version 5.9.5, it offers a wealth of new features and technical enhancements based on valuable input from clients, partners and market research. Alterian Content Manager is the Content Management System (CMS) behind more than 500 customers worldwide, including WWE, AstraZeneca, Thomson Reuters, Lending Tree and Avis. Version 5.9.5 has been released to bring additional benefits to organizations that wish to build engaging, highly relevant and accessible websites that comply with legislation and that wish to empower business users in their organization to take ownership of their online presence.

Among the most important new features that have been added to the desktop version, as well as the web based interface, are:

  • An advanced standards-compliant accessibility checker – allowing web content to be validated using over 200 checks against the latest W3C’s Web Accessibility Initiative Web Content Accessibility Guidelines (WCAG). The WCAG documents explain how to make Web content accessible to people with disabilities;
  • Improved features for sorting and ordering items both inside the editorial interface as well as on published websites, allowing business users easier control over relevance and order of published content items;
  • A number of features typically performed by power users, have been added to the editorial interface to allow these users to carry out specific tasks without the need to switch to the administrative interface;
  • The web based editorial interface has been augmented to include even more features than before, such as a new graphical workflow representation, more advanced searching and assigning specific access rights on websites’ branches.

In addition, enhancements were made to Page Studio, which is a unique piece of functionality of Alterian Content Manager that allows users to design web pages based on pre-built blocks of functionality (“components”), without the need to have any technical or HTML knowledge. Components include items such a Google Maps, a Login Form, Polls etc. Additions to Page Studio include the ability to automatically generate configuration forms for components that need specific parameters, Undo & Redo functionality and Smart Cell Placement which anticipates where users want to drop certain components on the page.

Version 5.9.5 has been launched as part of an overall CMS strategy that aims at delivering innovation that leapfrogs the capabilities of today’s web content management tools. The next major release, called Alterian Content Manager v7, is due in the autumn of 2010. It will bring together the acclaimed elements of Alterian Content Manager Corporate & Enterprise Editions into a single product stream, as well as offer new additional, highly differentiated functionality. David Eldridge, chief executive officer, Alterian says of the release, “In the fast changing world of CMS many vendors struggle to keep their CMS up to date with market expectations. The release of Alterian Content Manager v5.9.5 is testimony to our continuous commitment to deliver what the market expects from us, enabling organizations to comply with legal requirements surrounding accessibility issues, and allowing businesses to build a valuable dialogue with their audiences that contribute to their bottom line.”

Alterian Content Manager v5.9.5 is available immediately.

For more information on Alterian Content Manager v5.9.5 and Alterian’s vision for web content management, please visit http://www.alterian-content-management.com/

About Alterian
Alterian (LSE: ALN) empowers organizations to create relevant, effective and engaging experiences with their audience that help build value and reinforce commitment to their brand, through the use of the Alterian Integrated Marketing Platform. Alterian drives the transformation of marketing and communications, making it practical and cost-effective for companies to orchestrate multichannel engagement with the individual.

Alterian’s unprecedented integration of analytics, content and execution through industry leading tools, such as the Dynamic Messenger email platform, SM2 Social Media Monitoring platform and the award winning Content Management solutions, enables companies to build integrated communication strategies which create a true picture of the individual.

Alterian works with marketing services partners, system integrators and agencies who recognize the need to plan and deliver coordinated customer engagement services in partnership with their clients. For more information about Alterian, products within the Alterian Integrated Marketing Platform or Alterian’s Partner Network, visit http://www.alterian.com or the Alterian blog at http://www.engagingtimes.com.

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Stefanie Schumann
Alterian
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