Desktop Sales Explode in the New Decade with Double-Digit Growth, According to NPD

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It’s been a rough 10 years or so for the consumer retail desktop market, but according to new data from leading market research company The NPD Group’s Retail Tracking Service, this new decade is off to a booming start.

Desktops have been the surprise consumer technology growth category of 2010. Desktop growth has come from both PCs and Macs.

It’s been a rough 10 years or so for the consumer retail desktop market, but according to new data from leading market research company The NPD Group’s Retail Tracking Service, this new decade is off to a booming start.

Desktop sales in February increased 30 percent in units and 33 percent in dollars year-over-year. In fact, February marks the third time in the last four months that desktop revenue grew faster than notebooks, and the fifth consecutive month of desktop revenue and unit increases. Average selling prices climbed almost 3 percent versus February 2009 to $670 and were far above the notebook/netbook ASP of $602.

“Desktops have been the surprise consumer technology growth category of 2010,” said Stephen Baker, vice president of industry analysis, NPD. “Desktop growth has come from both PCs and Macs. Windows 7 has been propelling the PC side of the market where desktop ASPs have been higher than notebook/netbook ASPs in three of the last four months. We are also seeing tremendous growth numbers from the iMac after a few lackluster quarters from Apple.”

Windows desktops saw a 15 percent rise in units and an 8 percent increase in dollars over the four months since Windows 7 launched. This increase, while modest, is a positive trend considering that prior to the introduction of Windows 7 desktop sales declined 21 out of 22 months.

For more insight into the February PC market, read Stephen Baker’s blog post.

About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,800 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us or visit npd.com/ and npdgroupblog.com. Follow us on Twitter: @npdtech and @npdgroup.

For more information:
Sarah Bogaty
+1 516 625 2357
sarah.bogaty (at) npd (dot) com

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