Mongoose Metrics Launches White Label Call Tracking Product for SEO/SEM Consultants, Web Analytics Providers and Online Advertising Agencies

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Initiative Allows Call Tracking Resellers and Agencies to Gain Credibility and Increase Profits by Offering a Powerful Tool for Clients who Need to Quantify the Offline Impact of Online Advertising

Mongoose Metrics, an enterprise-level call tracking solutions provider, today announced the debut of the company’s fully customizable White Label phone call tracking product offering. The White Label product allows call tracking agencies and resellers to brand Mongoose Metrics’ robust call tracking services, expert technical support and full suite of keyword call tracking intelligence. Features and benefits include:

  • Choice of sub-domain which is fully customizable and branded.
  • Branded log-in page with logo.
  • No visible reference to Mongoose Metrics.
  • Full access for resellers and/or their clients to Mongoose Metrics’ technical support.
  • Time investment of less than five minutes for implementation.

“Mongoose Metrics’ white label call tracking product gives our agencies and resellers the ability to provide services to their clients which are branded to them specifically and allows resellers to structure costs which make sense for their business model,” says Bradley Reynolds, chief executive officer for Mongoose Metrics. He adds, “Agencies and resellers who specialize in pay-per click (PPC), organic, e-mail, web analytics or even offline advertising can realize the benefits of adding call tracking to their suite of products to help clients visualize a complete marketing picture that illuminates which marketing efforts are driving phone calls, and ultimately, sales conversions."

Call tracking (with local or toll-free trackable phone numbers) enables businesses to answer formerly mysterious marketing questions such as:

  • Do my Web marketing campaigns generate phone calls?
  • Do these phone calls generate revenue?
  • Do certain pages or sections of my website cause visitors to pick up the phone? Do they take action over the phone?
  • Do prospects who call end up back on the site? Do they end up purchasing online?

About Mongoose Metrics
Mongoose Metrics is a privately-held company based in Independence, Ohio and was founded in 2007 by information technology and telecom veterans, Stephen Abbey, Bradley Reynolds and Jeff Tirey. The company developed the industry’s first patent-pending phone call tracking technology which integrates phone call reports into third party web analytics packages such as Webtrends™, Google Analytics™ and Omniture SiteCatalyst.™ The company’s innovations also include keyword level tracking solutions for online marketers who need to understand what paid search (PPC) traffic is driving phone calls. In 2010, Mongoose Metrics introduced local and toll-free call tracking across Canada and the United Kingdom. For more information about Mongoose Metrics products and services visit or call 1.877.784.0496.

About Call Tracking
Call tracking is one method of lead generation measurement that brings substantial and highly measurable insight to the issue of understanding online-to-offline (web-to-phone) conversions. It enables clients to migrate from merely tracking the number of phone calls they receive from online advertising campaigns to understanding each caller’s online behavior and buying persona.

More importantly, call tracking allows businesses to calculate financial success for every form of advertising they are paying for. With call tracking, marketers now have an increasingly powerful tool to not only measure -- but also analyze -- offline conversions (phone calls) to more effectively determine success and make informed spending decisions.


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Kathleen Colan
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