Customer Satisfaction Survey Gives High Marks to Envision EMI Programs

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Leading independent market research firm finds "extremely impressive" levels of customer approval for Envision EMI's leadership and life success skills training programs for high-achieving students, with an overall satisfaction rating of 9.1 on a ten-point scale.

These are extremely impressive results, and the fact that these families are so satisfied with Envision EMI programs clearly shows that the company is doing a lot of things right,

Students attending one of Envision EMI’s leadership development and life success skills training programs held last fall gave the company extremely high marks in a recent customer satisfaction survey conducted by Phoenix Marketing International, an independent market research firm.

The survey results show that Envision EMI received an overall average satisfaction rating of 9.1 on a ten-point scale, with 55 percent saying they were “extremely satisfied,” giving the experience 10 out of a possible 10 points, and another 39 percent reported high levels of satisfaction (7 to 9 points out of the 10 possible.)

“These are extremely impressive results,” said Scott Ludwigsen, executive vice president of Phoenix Marketing International’s Travel Research Group, “and the fact that these families are so satisfied with Envision EMI programs clearly shows that the company is doing a lot of things right.”

Among some of the other key results from the survey:

  • 97 percent of the respondents said that the company’s conferences helped them to gain “knowledge or skills that will assist them in the future;”
  • 94 percent called the conferences offered by the company either an excellent value (48 percent rating it 10 out of 10 on the value scale) or a very good value (46 percent rating it 7 to 9 on a 10-point value scale); and
  • 91 percent said they would attend another one of the company’s programs in the future.

“We are quite pleased that our customers have given our programs such excellent ratings,” said Dr. Linda McGarvey, chief academic officer at Envision EMI. “These results set the bar very high, and we will continue to do our best to provide outstanding student-centered learning experiences that truly educate, motivate and inspire young people.”

McGarvey said that while the company has compiled anecdotal evidence of the success of its programs in the past, and has asked some program participants for feedback through internally conducted surveys, the company decided to retain an independent, third-party to more formally measure customer satisfaction beginning last fall.

Customer satisfaction is one of the key metrics by which the company will measure itself in the future, she said.

The results are based on 3,764 completed online surveys from students or parents of students attending a Junior National Young Leaders Conference, a National Young Leaders Conference, a National Young Leaders State Conference, a National Youth Leadership Forum on Law and CSI, or a National Youth Leadership Forum on National Security sometime last fall.

Founded in 1999, Phoenix Marketing International is one of the fastest growing marketing services firms in the United States. With offices across the country and partnerships with many of the largest companies in the financial services, consumer package goods, automotive, healthcare, and travel and leisure industries worldwide, Phoenix also offers advanced advertising and brand measurement along with direct marketing expertise. According to the American Marketing Association, Phoenix Marketing International is one of the top 25 marketing research firms in the country.

Envision EMI, LLC is America’s leading provider of leadership and life success skills training for high-achieving young people. Through its Congressional Youth Leadership Council and National Youth Leadership Forum, Envision EMI has educated, motivated and inspired nearly 600,000 alumni during its 25-year history, and the company expects to welcome more than 53,000 young scholars to its experiential education programs this year. For more information, visit http://www.envisionemi.mediaroom.com, http://www.cylc.org and http://www.nylf.org.

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Larry Akey
Envision EMI, LLC
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