Content Management System Drives AIRHAWK’s Website to Boost Bottom Line

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The Net Impact and XG-AD Combine Forces to Create Website for Premium Motorcycle Comfort Seating System

AIRHAWK Comfort Seating System

These two companies made a great team and in the end, produced a fantastic site that we are very proud of and excited to promote," said Rebecca Heckert, eMarketing Coordinator, The ROHO GROUP.

AIRHAWK, a comfort seating system for motorcycles manufactured by ROHO Group Inc., announces the March 18, 2010 launch of their website, St. Louis based companies, The Net Impact, a full-service Internet marketing and web design firm, and XG-ad, a full service advertising agency specializing in print advertising, combined services to create the website design for the comfort seating system’s website, which is powered by The Net Impact’s partner product, Auctori, a web content management system (WCMS) built for search engine optimization.

“We often partner with other design firms but feel we were very fortunate to have had the opportunity to work closely with the XG-Ad team. Their print design and advertising expertise combined with our wide range of experience in web marketing and web design created the perfect blend for this new, exciting and effective AIRHAWK website. Using AIRHAWK’s custom design work, we developed master pages for the Auctori Web Content Management Solution which makes site enhancements quick and easy. This allows AIRHAWK to update their site instantly or preplan for future events that will keep their community interested and informed,” said Steve Thomas, President of The Net Impact.

AIRHAWK’s parent company, The ROHO Group Inc., approached The Net Impact to work with the premium motorcycle seating system’s print advertising agency, XG-ad, to create the web design for the AIRHAWK website. The Net Impact took XG-AD’s Phohotshop design work, and made it web ready before placing it into the Auctori web content management system. The Auctori solution provides AIRHAWK with the opportunity to strengthen their Internet presence and their overall brand reputation by giving users a cutting edge yet professional site as well as the power to maintain their content in real time.

"This was one of the smoothest web launches I've managed.  We had the best of both worlds for design and internet marketing utilizing The Net Impact and XG-Ad.  The design is edgy and fresh while the back-end that I oversee is so user-friendly, easy to understand and of course, completely optimized.  These two companies made a great team and in the end, produced a fantastic site that we are very proud of and excited to promote," said Rebecca Heckert, eMarketing Coordinator, The ROHO GROUP.

AIRHAWK’s professional, yet visually appealing website reflects their brand’s individual style, while providing their community with a central location to sign up for the latest news and events. The Net Impact created a form for AIRHAWK customers to submit their testimonials entitled ‘AIRHAWK Saved My Ass’, as well as different pages for product descriptions, retailer information, multimedia, events, press, and a ‘contact us’ form. In addition to providing web development services, The Net Impact also search engine optimized AIRHAWK’s website and created a custom design for the company’s blog.

The ROHO Group Inc., has been the leading pioneer in Shape Fitting Technology since 1973, and has previously partnered with The Net Impact in the areas of web design, search engine marketing and social media design. ROHO, Inc. applies expertise in medical applications to premium seat overlay for motorcyclists through their AIRHAWK division.

AIRHAWK is a product of The ROHO Group, Inc., which specializes in shape-fitting technology, manufacturing cushioning and mattress products for medical applications, as well as for recreational and commercial vehicle use. For additional information, visit or call 1-800-851-3449. AIRHAWK is a registered trademark of The ROHO Group, Inc.

About The Net Impact®
The Net Impact, a full-service Internet marketing and web design company, is a division of Unidev®. Since 1997, The Net Impact has been a web development leader empowering clients with highly creative search engine friendly websites. Professional services encompass search engine optimization and Internet marketing solutions, Internet strategy development, training and seminars, social media marketing and design, and web design and development. For more information on The Net Impact, please visit, or call (636) 532-4424.

About Auctori ™
Auctori, a Unidev solution, is a high capacity, high performance multi-lingual Web Content Management System (WCMS) built for search engine optimization. This turnkey solution gives the user the power to add, edit, and delete pages, content and navigation elements on the user’s website instantly. In addition, users have the ability to manage user profiles and settings all within the content management system. For more information on Auctori ™ or for a free demonstration, please visit, or call (888) 629-4672.

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Lauren Pesko
The Net Impact
636-532-4424 ext. 113
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