Taking traditional search engine results one step further, ours are enhanced by deriving context from BOTW’s human organized directory structure.
Uniondale, NY (PRWEB) March 22, 2010
With Best of the Web’s award winning directories experiencing sustained growth across the board, the creation of a fresh and contemporary performance-driven search experience was a priority. “BOTW’s improved search provides immediate, pertinent and useful search results for every user,” says Greg Hartnett, BOTW's President. “We’re adding thousands of quality resources every month and now this information is more accessible than ever.”
Per David Frank, BOTW’s Chief of Technology, “We combined business intelligence, human intelligence and advanced technology to enable users to get faster and more relevant results in an easier to read format.”
The updated search engine takes advantage of new, high speed indexing technology that provides for unmatched performance. Layers of search analysis and business logic further improve the quality of the results and advanced keyword search features help create an intuitive search experience. Listings are ranked on a number of signals including the listing description, listing name, website URL and listing category. Senior Software Architect Matthew Kronyak adds, “Taking traditional search engine results one step further, ours are enhanced by deriving context from BOTW’s human organized directory structure.”
For BOTW users, a clean, simple interface displays the new search results right alongside a list of the top 5 related, human edited directory categories. A single click will take the user to the top 100 associated categories, making it easy to see at a glance the scope of the subject and how other topics are connected to the original query. Fresh twitter feeds also bring an added dimension to the improved search results.
For BOTW advertisers, enhanced visibility for category sponsors right on the search results page is a winning formula, providing even more tightly targeted traffic. Interested businesses can take advantage of free advertising with our free category sponsorship offer.
About Best of the Web
A true internet pioneer, “The Internet’s Oldest Directory” began in 1994 as an awards site where users voted for the best websites across a spectrum of categories. It has evolved into a comprehensive editor-built directory, categorizing and describing content-rich websites across the net. In addition to the now classic Web Directory, BOTW offers a localized UK and Ireland Directory, a comprehensive Blog Directory, and a Local Search Directory which together drive millions of page views monthly. For more information visit the BOTW Blog, the official site for everything Best of the Web.
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