"This innovative technology will play a key role in enhancing the experience we’ve created, and ultimately help us increase our reach and gain new sponsorship opportunities."
Livermore, CA (PRWEB) March 19, 2010
The South by Southwest® (SXSW) Conferences & Festivals taking place now in Austin, TX, FPO Marketing and their primary sponsor, Gibson Guitar, have tapped live interactive blogging company, G-Snap!, for their "A Todo Dar" interactive music concert on Friday, March 19th featuring top Latino artists from Movic Records including PXNDX, Insite, Los Claxons, and Nina Pilots.
G-Snap!’s Snapcast interactive technology platform will make it possible for fans all over the world to experience the "A Todo Dar" concert via a live interactive broadcast where they can see the performances and chat with other fans in and outside the venue.
"By bringing our events to life on the Internet, G-Snap! offers us a really innovative way for our audiences to engage with South by Southwest," says Jaime Garza, General Manager of FP Marketing. "This innovative technology will play a key role in enhancing the experience we’ve created, and ultimately help us increase our reach and gain new sponsorship opportunities."
With the simple click of a link, “A Todo Dar” fans will be taken to the live interactive broadcast destination where they can tune into the concert, check out what others are saying, and participate with their own comments, all without hitting the refresh button. G-Snap!’s innovative tools are ideal for any type of event because they’ve made it easy for anyone to report on news and events as they are happening, interact directly with their viewers, and add pictures and video imagery to their stories.
"Whether it’s major sports and entertainment events or breaking news, we are fundamentally changing how people consume content by delivering rich, real-time information that matters to them," says Ramsey Ksar, Vice President of G-Snap! "We are excited to have the opportunity to be at SXSW and the "A Todo Dar" concert as this event is the blueprint for future concerts and other live events looking to increase audience interactivity, engagement, and monetization."
The "A Todo Dar" event can be found at http://atododarmusica.com. The live interactive broadcast begins at 7PM Central and can be accessed via the "watch" link.
About FPO Marketing
FPO Marketing (http://www.fpomarketing.com) has been creating multicultural marketing programs since their inception in 2004. A full service, award winning firm based in San Antonio, FPO has established itself as an agency that is not afraid to think beyond. FPO understands that successful brands are built on “ownable” and defendable communication pillars that have real meaning to consumers. We take over 60 years of combined experience in Hispanic and multicultural marketing and blend that with a youthful energy that embraces change. Brand planning and research, advertising and promotions, interactive and design as well as full service media, our collective team can develop, implement and mange every aspect the marketing communications process. FPO is headquartered in San Antonio, Texas with offices in Houston, Texas as well.
G-Snap! (http://www.gsnap.com) has developed a live interactive blogging platform that gives content publishers a better way to engage and connect with their audience. Whether it's mainstream media journalists or citizen bloggers, G-Snap's tools make it easy for any writer to cover news and events as they are happening, interact directly with their readers, and add pictures and video imagery to their reporting. The live blogging experience is changing how people consume content by bringing life to the Internet and captivating audiences like never before. G-Snap! is a start-up headquartered in Livermore, California.
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