Noah Blumenthal’s Be the Hero receives an Axiom Award in Business Category

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The Jenkins Group Inc. awarded Noah Blumenthal’s Be the Hero the silver Axiom Award in the category of Best Business Fable. Axiom Awards are designed to honor the year's best business books and their authors and publishers.

Reviewers have called Be the Hero a “riveting” and “life-changing” publication.

The Jenkins Group Inc. awarded Noah Blumenthal’s Be the Hero the silver Axiom Award in the category of Best Business Fable. Axiom Awards are designed to honor the year's best business books and their authors and publishers.

Be the Hero: Three Powerful Ways to Overcome Challenges in Work and Life, by Noah Blumenthal (Berrett-Koehler Publishers) wins the silver Axiom Award in the category of Best Business Fable. The Axiom Business Book Awards are intended to bring increased recognition to exemplary business books and their creators, with the understanding that business people are an information-hungry segment of the population, eager to learn about great new books that will inspire them and help them improve their careers and businesses. The 2010 Axiom Business Book Awards is sponsored by Inc. magazine, Padilla Speer Beardsley, Jenkins Group, and Independent Publisher.

Be the Hero has sold more than 6,000 copies since its published date of August 1, 2009. Be the Hero presents the "Everyday Hero" and shows how to turn self-defeating thoughts and behaviors into heroic actions.

All day long, without even realizing it, stories — about other people and personal situations — shape emotions and behavior. These stories are so powerful that they can force hero or victim behaviors. Be the Hero teaches how to choose the stories that lead to personal and professional success. Reviewers have called Be the Hero a “riveting” and “life-changing” publication.

The award-winning author, Noah Blumenthal, was named by Leadership Excellence Magazine as one of the world's "Top 100 Minds in Personal Development." As a keynote speaker and executive coach Noah helps individuals and organizations develop heroic leadership and has worked with clients in the Fortune 500 in financial services, advertising, media, pharmaceuticals, professional services, utilities and consumer products.

When asked why he feels this book won this award he responded with the same sentiment as when asked recently in an interview by Gary Cohen to describe why the book has lasting impact on its readers, “I think I’m one of the luckiest people alive to do what I do, in large part because of the inspiring stories I hear in thank you letters from my readers and participants. I’ve heard from people in organizations who have told me the hero mindset has helped them deal with budget cuts and layoffs and turn around entrenched conflicts in their organizations. School teachers and principals have told me how this is changing the way they work and teach. Then there are the incredible life stories of people who have used the hero concept in battles with cancer and even to overcome the fear of flying.”

Learn more about the book at http://www.be-the-hero.com. Learn more about the Axiom Awards at http://www.AxiomAwards.com. To learn more about Noah Blumenthal's corporate services, visit his company website, Leading Principles at http://www.leadingprinciples.com.

Contact:
Dawn Baron
Authors With Impact c/o Passion Profits Consulting
dawn(at)passionprofitsconsulting(dot)com
703-434-9306
http://www.passionprofitsconsulting.com

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