Lexalytics Unveils Lexascope Web Service for Social Media & Sentiment Analysis

Cloud-based text analytics API brings the power of Lexalytics to bear on smaller-scale problems

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right out of the box

Boston, MA (PRWEB) March 23, 2010

Amidst growing demand for applying the power and consistency of computers to analysis and enhancing of text, established text analytics company Lexalytics today announced its new Lexascope Web Service. The service makes the company's text analytics functionality and performance accessible to marketers, content management professionals, digital marketing and voice of the customer analysts, among others.

The Lexascope service "reads" the content and tells the user who is discussed, how they're discussed, and the tone of the conversation. Users can use the freely provided open-source reference clients, Lexascope-AIR and Lexascope-Excel, to immediately process their own content through the system.

The Lexascope Web Service is an API offering that will augment brand/reputation management and voice of customer systems, providing sophisticated text analytics horsepower to companies looking to glean information and sentiment from Twitter, customer surveys, online articles, blogs, forums, and more. It works "right out of the box," allowing anyone to easily and inexpensively integrate Lexalytics' sentiment analysis, entity extraction, and thematic analysis directly into their own business intelligence applications.

The affordability of the service means that it can be used for "point" text analytics problems, like analyzing a medium-sized data store of content that isn't growing at such rates as to justify significant expense or hassle. Alternately, the Lexascope Web Service can be used to enhance the value of individual pieces of content. By using the Lexascope Web Service to automatically extract metadata and tag the content you write, companies can enhance the findability of their content.

There are three core audiences for Lexascope: larger enterprises with specific, "point" text analytics problems they need to address; companies that are providing vertical-specific (i.e. hospitality, manufacturing) media and reputation management service; and companies who want to add value to the content that they are distributing.

Alternately, users can integrate the service with their own business intelligence systems. The resulting connections can be displayed or explored using open reference clients provided by Lexalytics. The Lexascope-API automatically extracts the following from English language text:
o    Companies
o    People
o    Themes
o    Sentiment for both the document and for Companies/People/Themes
o    Search-string based document tags
o    Document Summary

"If it's text, and it's English, we can read it and add value to it," said Seth Redmore, VP of Products. "The Lexascope Web Service can make the content you're writing more valuable by extracting metadata that you can use to boost SEO, or can take mounds of content coming in and give you a high level view of what's in that content so that you can make better decisions."

"Lexalytics is a long-standing leader in the Natural Language Processing software market," said Nils Mork-Ulnes, vice president, Context Analytics. "As a media analysis provider to a large number of communications professionals, we often require a tool that allows us to very quickly give our 'read' of a media situation. When it is impractical or too time-consuming to read all of the content generated, the Lexascope Web Service allows us to quickly sift through thousands of articles to help us find answers to our questions, leveraging Lexalytics' entity extraction and sentiment analysis software on demand."

"One key to being a great analyst is having great information,"said Sanjeev Aggarwal, founder and partner, Hurwitz. "The Lexascope Web Service provides excellent discovery-based analysis tools where we can easily explore different hypotheses on all sorts of different content, from social media and traditional media, to reports from other analysts or contents of discussion boards."

The Lexascope Web Service consists of

  •     An easy-to-implement Lexascope-API supported by a cloud-based computing infrastructure
  •     Two open source reference clients are immediately available as examples of how to use the API:
o                Lexascope-AIR, an open-source text analytics GUI
o                Lexascope-Excel, an open-source text analytics plugin for Excel
  •     Various samples of code in PHP, AIR, and .NET to show how easy it is to use.

The Lexascope Web Service is free for up to 1,000 documents/day and $400/mo. for 50,000 documents/day.

To start analyzing immediately, sign up for the Lexascope Web Service at http://www.lexalytics.com/lexascope.

About Lexalytics
Lexalytics, Inc. is a software and services company specializing in text and sentiment analysis for social media monitoring, reputation management and entity-level text and sentiment analysis. By enabling organizations to make sense of the vast content repositories on sources like Twitter, blogs, forums, web sites and in-house documents, Lexalytics provides the context necessary for informed critical business decisions. Serving a range of Fortune 500 companies in the financial, search and media industries, among others, Lexalytics partners with industry leaders such as FAST, Endeca, ThomsonReuters, and BurrellesLuce to deliver the most effective sentiment analysis solutions in the industry. For more information, visit http://www.lexalytics.com. Lexalytics also provides expert commentary on text and sentiment analysis on its blog and Twitter via @Lexalytics or @Lexascope.

Lexalytics and Lexascope are registered trademarks or trademarks of Lexalytics, Inc. and/or its affiliates in the United States and certain other countries. All other trademarks mentioned in this document are the property of their respective owners.

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