Planet Fitness Expands West, Offers Big Deals for Franchisees

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Health club to hold “Discovery Day” in Portland on March 31.

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This is one-stop shopping for an entrepreneur who can seize a great opportunity and run with it.

Planet Fitness, one of the most successful and fastest growing fitness franchises in the country, is looking to continue its westward expansion to the Portland area.

A franchise Discovery Day will be held March 31 from 10 a.m. – 1 p.m. at the Benson Hotel, 309 Southwest Broadway in Portland. People interested in owning a Planet Fitness club are encouraged to attend and see for themselves the franchise opportunities available in Portland, Salem and Eugene-Springfield, Ore., as well as Vancouver, Wash. The Discovery Day is free and open to the public; however, interested participants must register online at

“This is one-stop shopping for an entrepreneur who can seize a great opportunity and run with it,” said Mark Christie, Planet Fitness’ vice president of development.

From instant brand awareness to built-in support, franchises are the right choice when starting your own business in today’s economy. Planet Fitness is offering huge incentives to make the decision even sweeter. Financing is available to qualified applicants, and cash from landlords also will be offered at the event. Prospective franchisees can review single-unit and multi-club areas in wide-open markets that are ready for development. In addition, Planet Fitness corporate staff and franchisees, as well as real estate brokers, will be on hand to answer any questions.

In five years, the total membership at Planet Fitness has grown from 35,000 to nearly 2.1 million. Inc. magazine ranked Planet Fitness as one of the fastest growing private companies in the U.S.

Planet Fitness attributes its success to a relatively simple business model – give customers extremely high value for an extremely low price. For $10 to $19.99 a month, Planet Fitness customers enjoy stylish, clean facilities equipped with name brand cardio and strength machines, as well as a relaxed, Judgment Free Zone atmosphere.

“Our membership base is exploding because we provide a top-notch product at an unbeatable price,” said Christie.

Visit for more information.

About Planet Fitness
Planet Fitness, which started franchising in 2003, now has more than 320 clubs in 36 states and a membership base of 2.1 million. As a result of the franchise growth, Planet Fitness posted revenues of $100 million and was number 471 on the 2009 Inc. 500 list. It was the second straight year they were ranked among the fastest-growing private businesses in America. The company was established in 1992 and is headquartered in Newington, N.H.

Laura D’Abbondanza
407-629-9484 ext. 228
Laura (at) anson-stoner (dot) com


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