DDC Wins Four POPAI Marketing at Retail Awards for Digital Signage and Digital Store Fixture Design Excellence

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Digital Display & Communications (DDC) cited by POPAI at GlobalShop at-retail marketing show for fixture design and consumer-facing advertising, informational and experiential content work for major brands. Honors add to fast-growing list of design awards.

Veteran consultancy Digital Display & Communications (DDC) has added to a long list of major content design and strategy awards in the retail digital signage sector, picking up four more at the recent GlobalShop at-retail marketing trade show in Las Vegas.

DDC won three of 15 awards in the digital signage category and another honor for merchandising fixtures at the Point of Purchase Advertising International’s 52nd annual Outstanding Marketing at Retail Achievement Awards Competition.

DDC won a silver award for Non-Interactive Advertising Content for its work with Canadian brewer Labatt on a highly successful digital merchandising program rolled out to hundreds of Canadian liquor retailers. The Labatt POD fixture is an all-in-one merchandising unit that integrates a cellular-networked digital display with beer promotion space. The winning content was for Bud Light Lime promotions.

Video sample: http://www.youtube.com/watch?v=xmljqRFLRX4

The POD fixture also won a silver award for permanent fixtures in POPAI’s beer-beverages category.

The company picked up a third silver for Non-Interactive Informational Content work done for the Atlanta-based SunTrust Banks, Inc. The SunTrust News program provided informational and promotional messaging, as well as dynamic news and weather, on screens behind the teller stations, to decrease perceived wait times and elevate the customer experience.

Video sample: http://www.youtube.com/watch?v=IVMQhpVlm4w

The Holiday Fascination Wall developed for a Canadian wireless retailer won a bronze honor for Non-Interactive Experiential Content. Designed for a horizontal, tiled set of displays at the customer service area, the content was intended to be experiential and entertaining, and reduce perceived wait times. The wall was used to grab attention but not overwhelm customers or other digital marketing channels in the stores.

Video sample: http://www.youtube.com/watch?v=7ZVZcHsjlb4

“The awards are flattering, but we’re actually most happy for our clients,” said DDC president Stuart Kirkpatrick. “They’re the ones who take the real risks and encourage the kind of innovation and boundary-pushing that results in awards. It’s wonderful working with people who understand the connection between strategy and creative.”

"Recognizing the most innovative and effective point of purchase displays in each industry category is an important way to establish the ever-changing standard of excellence in marketing at retail," said POPAI Board of Directors Chair Leslie Nagy in announcing the winners. "Each year the OMA Awards Competition receives myriad entries from around the world that demonstrate the impressive creativity and evolution of the marketing at retail medium. Winning an OMA is a great way for an organization to establish and communicate its understanding of the power and effectiveness of marketing at retail."

A complete list of winners can be viewed at http://www.popai.com/oma

The awards came just two week after DDC picked up a separate honor, winning a bronze Apex award at the recent Digital Signage Expo trade show, also in Las Vegas, for its comprehensive strategy, execution and ongoing management work on a $3-million, 320-screen digital display network at Toronto’s Air Canada Centre sports and entertainment facility.

In November, DDC won another two DIGI Awards for corporate communications and advertising content. The awards were handed out in New York in conjunction with The Digital Signage Show/KioskCom, a major trade show for the digital signage and digital out of home sector. DDC also won three awards at the 2008 DIGI Awards.

About Digital Display and Communications (DDC)
Digital Display & Communications is an integrated communications, strategy and solutions agency focused on helping companies launch and then run effective, sustainable digital signage networks. Using more than a decade of direct experience, DDC’s expert team helps client partners think through, design, build and manage award-winning programs. DDC is based in Waterloo, ON.

For more information, visit http://www.thefullpicture.com

To view more samples of DDC content, visit the company’s YouTube Channel: http://www.youtube.com/user/TheFullPicture


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Stuart Kirkpatrick
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