LPGA Hires NYCA for Global Brand Positioning

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Under the leadership of its new Commissioner, Mike Whan, the LPGA (Ladies Professional Golf Association) is making dramatic changes to accomplish its goals. In one of its first moves in 2010, the association has hired NYCA to review and clearly define its global brand position. “To fulfill the LPGA’s vision to showcase the best golf professionals in the world and serve as a valued business partner to our sponsors, we require a deeply insightful and emotionally engaging communications platform,” said Whan. “NYCA will be the creative partner to help us achieve our aggressive goals, and we’re proud to be working with them.”

Under the leadership of its new Commissioner, Mike Whan, the LPGA (Ladies Professional Golf Association) is making dramatic changes to accomplish its goals. In one of its first moves in 2010, the association has hired NYCA to review and clearly define its global brand position.

“To fulfill the LPGA’s vision to showcase the best golf professionals in the world and serve as a valued business partner to our sponsors, we require a deeply insightful and emotionally engaging communications platform,” said Whan. “NYCA will be the creative partner to help us achieve our aggressive goals, and we’re proud to be working with them.”

“NYCA is in business to grow our clients’ businesses, and we have particular expertise in expanding upon the tremendous equity in brands like the LPGA,” said Michelle Edelman, president of NYCA. “We are inspired by Mike Whan’s vision for the LPGA and look forward to helping skyrocket it into boardrooms and living rooms around the world.”

The LPGA has been the world’s premier professional women’s golf association since it was founded in 1950, marking 2010 as its 60th year. Like many brands and organizations, the LPGA is working to adapt to the new economy both in the U.S. and internationally where it will conduct approximately 40% of its events in 2010. Now in the early days of an “upswing” in business wins, among others the addition of a new 2010 tournament, the Sybase Match Play Championship in New Jersey, and Kia Motors as title sponsor of a new event in Carlsbad, California, the time is right for NYCA and LPGA to collaborate.

After he was hired in early 2010 to revitalize the LPGA, Whan and his LPGA team turned to NYCA to redefine and articulate its core meaning to both internal and external constituents, help the LPGA strategically connect with corporate sponsors, and develop core creative elements for the LPGA that will spawn renewed interest from the corporate community in the U.S. and internationally. NYCA’s first job is to tell the LPGA’s unifying story and create a TV spot and internal campaign to compellingly communicate the organization’s values to its current and prospective partners.

NYCA, a full-service advertising agency, opened its doors and arms to the world in March 2002. Clients include TaylorMade Adidas Golf Worldwide, Rossa Putters, Maxfli Golf, ViewSonic Corp., The San Diego Union-Tribune, SignOnSanDiego.com, The EastLake Company, Kyocera Wireless, EnDev (Stingaree, Side Bar, The Witherby, Ciro's, Bar West), San Diego Convention and Visitors Bureau, New Dental Choice, Duramed FUTURES Tour and others. The 38 remarkable NYCAers work on the beaches of Encinitas, California. Lucky, huh? Log on to http://www.nyca.com, our blog http://www.nycainsight.com and our twitter.com/nycagrow to learn more.

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Michelle Edelman
NYCA
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