Increasing Online Marketing ROI with Experts from Lyris and Target Marketing

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Webinar Attendees Will Learn New Techniques to Accelerate Revenue Growth—and Pull Ahead of the Competition

Lyris and Target Marketing today announced an upcoming webinar titled, “10 Trends That Will Make or Break Your Email Marketing ROI in 2010,” on March 25, 2010 at 11:00 a.m. PT. For many marketers, 2009 was the most challenging year in recent memory. With tight resources, overstuffed inboxes and competitive “noise” at an all time high, marketers are looking to identify best practices in online marketing that will help deliver better results.

The one hour webinar will reveal the latest trends in email marketing, and how marketers can utilize new tactics to accelerate revenue growth and gain a competitive advantage.

Who: Blaine Mathieu, CMO, Lyris
Peggy Hatch, Publisher, Target Marketing Group

What: Webinar - 10 Trends That Will Make or Break Your Email Marketing ROI in 2010

When: Thursday, March 25, 2010 at 11:00 a.m. PT

Where: Visit to register for the Webinar

During the webinar, attendees will be able to submit questions either directly through the webinar interface or via Twitter to @Lyris. Attendees can also join the discussion using Twitter hashtag #LyrisCMO. Following the webinar, participants will receive a complimentary copy of Lyris’ guide, “ROI Accelerator for Marketers,” which is designed to help marketers improve online marketing results and increase ROI.

About Lyris, Inc.
Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email with diverse online marketing channels to create more efficient and effective marketing organizations. The company’s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and Web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit


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