Visible Technologies and Hipcricket Provide Mobile Social Networking Best Practices

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Experts Deliver Actionable Strategies to Kickstart Mobile Social Networking Initiatives

Visible Technologies, a leading provider of social media and reputation management solutions, today announced it will join mobile marketing software and solutions leader Hipcricket to host a complimentary webinar today titled, “Social On The Go. How to Mobilize Your Social Media Strategies,” at 10:00 a.m. PDT, March 31, 2010.

In this one hour webinar, Hipcricket CMO Jeff Hasen and Visible Technologies SVP of Marketing, Blake Cahill, will discuss how marketers can gain a voice in the conversations taking place on mobile social networks.

As social media moves beyond the stationary PC onto mobile devices, engagement has become a daily activity for thousands of consumers. As an indicator of growth, Forrester Research recently reported that social media spending will leap by 34 percent by 2014, while mobile marketing will jump by 27 percent. Social media puts consumers in the driver’s seat, transforming how companies market, promote and service their brands. This webinar will provide attendees key insights on mobile and social, including:

  •     How to define the mobile social networking marketplace – and how consumers are interacting;
  •     When and where mobile marketing makes the most sense;
  •     Best practices and strategies for mobile social networking;
  •     Techniques for measuring discreet impact on a campaign, and;
  •     An actionable roadmap for the future of mobile and social.

WHO:          Blake Cahill, SVP of marketing, Visible Technologies and Jeff Hasen, CMO, Hipcricket

WHAT:         Webinar – Social On The Go. How to Mobilize Your Social Media Strategies

WHEN:         Wednesday, March 31, 2010, at 10:00 a.m. PDT

WHERE:     Visit to register

About Visible Technologies
Visible Technologies helps companies like Microsoft, Autodesk and Xerox listen and learn what consumers are saying about them online and enables individuals to manage and protect their online reputations by helping brands to engage in the right conversations with the right influencers at the right time. With real-time business insight and response powered by the industry-leading truCAST technology platform, companies build relationships with customers, bolster their brands and grow revenue. For more information, go to, or follow the blog at

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