The Latest Internet trends Will Be Showcased at the 4th Annual Self Storage Owner’s Symposium in Walnut Creek, CA

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Self storage owners struggle to increase net operating income, which is the foundation of maximizing loan proceeds. Because of the severe credit squeeze, every tool, trick or method to increase net operating income is extremely valuable. The ability to leverage the Internet and targeting technology to attract new customers is vital to offset greater governmental regulations adding to operating expenses.

A Generation Y customer is a cell phone toting, texting, Twittering and tech-savvy youth communicating wirelessly and getting 100% of needed information from the Internet – delivered directly to his or her cell phone. How are they going to find a self storage facility? Are they even going to own possessions to put in a self storage facility? The scale and breadth of the information transformation and its impact on consumer spending patterns has enormous implications for owners of self storage.

One of the leading experts in the field, Kit Yarrow, Ph.D. will be at Lesher Theater in Walnut Creek, CA on April 29th, 2010 - - to present the internet marketing tools self storage owners must deploy to attract the Gen Y customer.

Kit Yarrow is an award-winning consumer research psychologist and a professor of both psychology and marketing at Golden Gate University in San Francisco. She chairs Golden Gate University’s Psychology Department and is the 2009 Outstanding Scholar of the university. Kit has taught consumer behavior at universities around the world, from Slovenia to Malaysia, including the Helsinki School of Economics and UC Berkeley. Her consulting clients have included General Electric, Del Monte, Novelis, Landor, Nokia, and AAA.

Kit’s speeches on consumer trends, Generation Y and marketing research have been well received around the world. As a consumer psychologist Kit applies clinical insights to marketing dilemmas as she has in her new book, Gen BuY: How Tweens, Teens and Twenty-Somethings are Revolutionizing Retail.

In a review by Publisher’s Weekly, Gen BuY was described as, “a must-read for all who hope to keep their companies relevant and viable.”

Three additional speakers will address other operating concerns for continued success.

Session #1: Lender Underwriting Changes, Market Valuations and the Market Outlook - Jeff Shouse, PGP Valuation -

Session #2: Are You in Compliance with the CA Labor Law? - Jessica Christenson, CA Employer Advisory Publication -

Session #3: Terrorist Activities Related to Self Storage Facilities - Agent David Strange -


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Erin King, Executive Director
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