They perfectly complement the existing team, and will help Acquisio as it continues to set the standard for agency-focused PPC management.
Montreal, Quebec (PRWEB) March 22, 2010
Acquisio, a technology and thought leader in pay-per-click management and productivity solutions for interactive agencies, announced today the hiring of Alexandre Pelletier as the company's new Marketing Director, and Mark Lajoie as the company's new Director of Sales, Canada.
"We're delighted to add two superstars to our already stellar marketing and sales team," said Marc Poirier, founder and Chief Marketing Officer for Acquisio. "Alexandre brings a strong background in lead management and social media, and Mark has extensive sales expertise working with some of the nation's top technology leaders, including TELUS and Yahoo! Canada. They perfectly complement the existing team, and will help Acquisio as it continues to set the standard for agency-focused PPC management."
As Acquisio's new Marketing Director, Alexandre Pelletier will be responsible for implementing the company's short- and long-term marketing initiatives. Prior to joining Acquisio, Alexandre provided Salesforce and Marketo consulting services. Before becoming an independent consultant, Alexandre served as Senior Director of Online Marketing at enterprise search technology leader Coveo. Alexandre also has extensive entrepreneurial experience, founding and managing customer acquisition company Emovendo and Webfin.com, at one time Quebec's largest financial website that was later sold to Quebec's largest media company, Quebecor Media.
Mark Lajoie joins Acquisio as its new Director of Sales for Canada. In this role, he will be responsible for setting sales strategy for the region, in addition to overseeing day-to-day sales activities. Mark comes to Acquisio from Yahoo! Canada, where he served as a Senior Account Executive. Before working with Yahoo! Canada, Mark worked as an Account Manager at directional advertising agency DAC Group Digital, and an eSolutions Strategist at TELUS Web Solutions, one of Canada's leading telecommunications companies.
Founded in 2003 as a boutique search engine marketing firm, Acquisio has since evolved into a provider of pay-per-click tools designed for interactive agencies.
Acquisio's suite of services, including Acquisio SEARCH and Acquisio PAGES, is built to support and simplify the daily work that Internet marketers and advertising agencies encounter in campaign management.
Acquisio's ease of use and powerful feature set are attracting some of the world's best-known interactive and search marketing firms, including Bruce Clay, SEO inc, Page Zero Media, Leverage Marketing, Media Whiz and Yellow Pages Group.
The company is based in Montreal, Quebec with a satellite office in Seattle, Washington. For more information, visit http://www.acquisio.com.