Auto Rickshaw Challenge Series Leads New Wave in Motor Sport Sponsorship

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The Rickshaw Challenge series has been uniquely successful in creating an opportunity for sponsors to present their name on an international stage, whilst also becoming associated with the adventurousness of the participants and the sincerity of the humanitarian mission central to the events.

Rickshaw Slots Contest in Gaming Zion

Gaming Zion is holding a competition to send two winning entrants to the 2010 Mumbai Xpress Rickshaw Challenge.

On the 21st August 2006 an eclectic group of amateur adventurers from around the world gathered in Chennai, India to undertake a rally that sounded more like a dare or a bet than a traditional motorsport. Comprised of 16 teams from 11 countries, they could not at the time have realised that they were pioneers as they drove, rolled and pushed their three-wheeled, 7 horsepower auto rickshaws the length and breadth of southern India.

Five years later the Rickshaw Challenge has become one of the most instantly recognisable and celebrated events in the adventurers calendar. It has redefined the impact an amateur motorsport can make, both in terms of its international profile and its humanitarian benefits.

The Rickshaw Challenge series is not for speed freaks, and has never placed importance on traveling from point to point the fastest – not least because rickshaws simply don’t go all that fast. These epic events instead encourage the spirit of invention and exploration, as the participants earn points for overcoming madcap challenges and engaging in the humanitarian goals of the rally. This mix of hijinks, discovery and serious charitable action has attracted the attention of the world’s adventuring community, and the world media has followed them.

The Rickshaw Challenge series continues to grow and now comprises four distinct annual events across the globe, attracting ever greater attention from participants and international media. Initially an entirely amateur and experimental event, the Challenge series has come to define an entirely new approach to effective marketing and corporate sponsorship in an international context.

In the 2010 Xpress, roughly 80% of the participating teams will be sponsored by private organisations and corporate partners. Forward thinking marketers have identified the value of using non-traditional, high visibility events to reach audiences through global media coverage – and few events have proven as non-traditional and higher visibility than one that includes adventures waterproofing an auto-rickshaw and driving it across a river, cheered on by reporters, locals, and sacred cows.

This year Gaming Zion will be one of the key partners, and is holding a competition to send two winning entrants to the 2010 Mumbai Xpress Rickshaw Challenge. The online competition is free to enter, and the prize will include entry for two, airfare to and from the event, the use of fully equipped Gaming Zion rickshaw, and accommodation throughout the rally.

The Rickshaw Challenge series has been uniquely successful in creating an opportunity for sponsors to present their name on an international stage, whilst also becoming associated with the adventurousness of the participants and the sincerity of the humanitarian mission central to the events. The best of luck to the participating teams, the sponsors, and the entrants to Gaming Zion’s excellent competition.

About CEMS:
Chennai Event Management Service s (CEMS) is an award-winning international event planning and production company. We specialize in staging high-profile functions around the world, including events in Europe, Asia, and Africa such as the Malabar Rampage, Tech Raid and others. With offices in several countries in key locations across the globe, we are in a strategic position to create spectacular events with full multi-media support and first-class promotion.

About Gaming Zion:
GamingZion is a multinational resource for people who enjoy gambling on the internet. The site provides players with up-to-date information about their local gambling laws, and offers daily news posts about the latest happenings in the world of online gambling. Gaming Zion also helps players find trusted online gambling sites in their country.

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B. Aravind
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