New Marketing Book Reveals 37 Ways You Might Be Sabotaging Your Business

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“37 What Were They Thinking Moments in Marketing,” a light-hearted, irreverent account of Olalah Njenga’s career as a marketing professional, is now available at Amazon. Is your ‘oops’ moment here?

YellowWood Group, LLC announces the publication of one of the more unique and humorous business books: “37 What Were They Thinking Moments in Marketing” by award-winning CEO and Marketing Strategist Olalah Njenga.

In “37 What Were They Thinking Moments in Marketing,”Olalah Njenga shares moments of blunder, amusement and disbelief as she highlights the marketing missteps that even savvy business professionals have made.

“We try so hard to be professional and yet we’re guilty of doing things that make us look less than professional, sometimes in front of the very people whose respect we seek to earn,” said Olalah. “Though we know better, we don’t do better. Regardless of how many years we’ve been in business, we’re all capable of having a ‘what were we thinking moment.’ With equal parts tongue & cheek and lessons to be learned, ‘37 What Were They Thinking Moments In Marketing’ is certain to make you chuckle, even if it's at yourself.”

In her review of the book for Margie Zable Fisher, President of Zable Fisher Public Relations says, “It’s hard not to take personally the lessons learned in “37 What Were They Thinking Moments in Marketing” After reading this book, I realized that it’s impossible to have a business and not make mistakes.”

"37 What Were They Thinking Moments in Marketing” is available now at -

Book Details
Paperback: 214 pages
Publisher: YellowWood Group, LLC
ISBN-10: 0615345581
ISBN-13: 978-0615345581
Retail: $15.95

Olalah Njenga is the CEO and senior marketing strategist at YellowWood Group where she helps growing and mid-size companies align marketing strategies with sales goals. Olalah is a 2010 Business Leader Media Top 50 Entrepreneurs award winner and a 2009 Stevie® Award Women In Business finalist. A champion for small business success, Olalah is a columnist for and is a proud SCORE® volunteer. The author of “37 What Were They Thinking Moments In Marketing”, Olalah is also the developer of Marketing With Ease™, a marketing system designed for small & solo business owners. In addition to her efforts on various business advisory boards, Olalah speaks and provides training on a variety of business topics including entrepreneurship, market penetration, differentiation, branding and social media. YellowWood Group | (919) 783.4101 |

For media inquiries, appearances, and bulk orders please contact: Eileen Batson — Batson Group Marketing and PR – (919) 327.5021


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