Shelton, CT (PRWEB) March 24, 2010
Tomra of North America, a wholly owned subsidiary of Tomra Systems ASA (TOMRA) and leading global provider of advanced recycling solutions, today announced that it has introduced the T53, a new model of its “reverse vending” recycling machine to meet the special demands of environments with greater exposure, such as retail store fronts and outdoor enclosures. The T53 features reinforced doors and cabinets, as well as a special heavy duty locking system, in an economical machine that collects, sorts and compacts used beverage containers.
“The T53, a mid-capacity machine with efficient container compaction and storage, is a great solution for small and medium-sized stores that are looking for an economical recycling platform with robust security features,” said Warren Stoll, VP of Marketing and Business Development, TOMRA. “The T53 is equipped with Tomra’s unique Sure Return™ Technology, providing continuous video surveillance of items inserted into the machine. This system ensures correct deposit refunds while delivering the best protection against attempted deception.”
Reverse vending machines (RVMs) – which look much like traditional vending machines – automate the collection and sorting of used plastic, glass and aluminum beverage containers. RVMs provide a clean, user-friendly and convenient way for consumers to recycle containers.
In addition to providing receipts for deposit refunds, the T53 also offers retailers the opportunity to generate product coupons or special offers for redemption inside the store, increasing foot traffic and incremental sales. In fact, the machine itself can host four-color, billboard-style advertising from consumer packed goods (CPG) companies.
About TOMRA of North America:
Founded in 1972 and headquartered in Asker, Norway, TOMRA is a global leader in helping the world to recycle and reuse its valuable natural resources. With operations in nearly 50 countries, TOMRA provides end-to-end recycling solutions including automated recycling machines for empty beverage containers; pickup, transportation and processing services; and waste sorting and compaction equipment sales. TOMRA started operations in North America in 1985 and today represents nearly 40% of total global revenue. Tomra of North America is headquartered in Shelton, CT. For more information, visit http://www.tomra.com or call 203-447-8779.