The Keynote Group Signs Social Media Authority Peter Shankman (@skydiver), Founder of Help A Reporter Out

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he Keynote Group Inc., a full-service speaker management company, has signed social media personality and Help A Reporter Out founder Peter Shankman (@skydiver). The entrepreneur, author, adventurist, media pundit and globetrotting connector is immediately available for booking as a keynote speaker or workshop presenter at conferences, trade shows and events worldwide.

The Keynote Group Inc., a full-service speaker management company, has signed social media personality and Help A Reporter Out founder Peter Shankman (@skydiver). The entrepreneur, author, adventurist, media pundit and globetrotting connector is immediately available for booking as a keynote speaker or workshop presenter at conferences, trade shows and events worldwide.

“We are excited to have Peter join our group,” said President and CEO Yolanda Harris. “We specialize in working with experts in their respective fields - Peter is going to be our premier expert in the social media, marketing and public relations category."

With a larger-than-life personality that instantly grabs an audience’s attention, Peter is best known for founding Help A Reporter Out (HARO), which in less than a year became the definitive online meeting place for thousands of journalists to connect to sources seeking media exposure. The service provides small businesses free public relations and affordable direct marketing.HARO is currently the largest free source repository in the world, distributing more than 1,200 targeted media queries weekly.

Peter is also the author of Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them (Wiley and Sons 2006), and is a popular public relations/social media expert for several news channels, including CNN, MSNBC and FOX News, and is frequently quoted in major media and trade publications. Peter is founder and CEO of The Geek Factory Inc., a successful boutique Marketing and PR Strategy firm in New York City.

“Teaming up with The Keynote Group means greater opportunities to take my social media know-how to bigger audiences and the big guys,” said Peter. “For example, I really want to educate corporations about how they should do social media correctly so they appreciate its significance in the marketing mix, and get a better ROI (return on investment).” Among Peter’s current and former PR and social media clients are Snapple Beverage Group, Walt Disney World, American Express, NASA, The US Department of Defense, Discovery Networks, Napster, Juno and Harrah’s Hotels.

In addition to social media, Peter can speak on a range of branding, customer service, advertising and public relations topics: “All the social media and other tools in your marketing arsenal are pointless if they don’t increase revenue or help grow a business,” he explained. “How to use a tool will determine if you succeed or fail, and I’ve seen enough to tell people what works and what doesn’t.”

About Peter Shankman

With a background in journalism and public relations, Peter began his career with America Online as a Senior News Editor. A founder of AOL Newsroom, he spearheaded coverage of the 1996 Democratic and Republican conventions, which marked the first time an online news service covered a major political event.

A New York City native, Peter resides there with his two cats, Karma and NASA. Peter has completed 13 marathons, three Olympic distance triathlons and is a “B” licensed skydiver, specializing in free-flying. For more information, visit http://www.helpareporter.com. For media requests contact Roz Wolf PR roswolfpr(at)aol(dot)com and/or Dina White, dina(at)integrated-pr(dot)com.

About The Keynote Group

The Keynote Group Inc. is a full-service speaker management company that supports, manages and books professional speakers. For more information, visit http://www.thekeynotegroup.com

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