Atlanta, GA (PRWEB) March 24, 2010
EmailStatCenter.com, the leading authority on email marketing metrics, recently released the results of its Compensation & Resources Study regarding how email programs are staffed and managed, as well as compensation and resources allocated internally to these programs. The report, sponsored by BrightWave Marketing and ExactTarget, compiled the responses of marketing professionals nationwide and provides a valuable, unique peek into the industry.
The study surveyed 236 marketing professionals from both the agency and client sides of the email marketing business, which includes agencies, consultants and email service providers, and findings include:
- More than 40 percent of client respondents stated they had $100,000 or less of annual budget dedicated to email marketing
- For companies with an email marketing budget of more than $100,000, the median salary of an email marketing professional is in the $70,000 to $84,999 range
- 37 percent of client side respondents said they have only 1-2 people within their organization who are directly working on email marketing
- The highest percentage of responders (25 percent) reported their salary was within the $50,000 to $69,999 range, while less than 5 percent of participants make $200,000 or more per year
- 43% of firms providing email marketing services also offer services related to social media. Other services offered in conjunction with email marketing include strategy and consulting (66%), general interactive marketing (53%) and web design (42%).
"The fact agencies are increasingly combining email services with services in other areas is a positive indicator that marketers recognize the need to break down channel-oriented silos," said Morgan Stewart, director of research and strategy for ExactTarget. "Consumers don't live siloed digital lives, and effective market programs can't either. Executives are well advised to build collaborative digital marketing teams that integrate marketing efforts across all digital channels."
"These findings support the strategic assessment that email needs to be a channel that receives more attention and investment," said Brent Rosengren - senior director of client services, BrightWave Marketing. "Without added support from senior management, in terms of budget and overall allocation of resources, most email programs will be laggards and not reach their full potential, which ultimately leaves a considerable amount of money on the table."
EmailStatCenter.com is the first centralized repository of statistics and research specific to the email marketing industry. It was launched on March 29, 2007, by BrightWave Marketing, an award-winning agency specializing in email marketing and digital targeted messaging programs, and The Email Experience Council (eec), an organization of global professionals driving email marketing and communications practices.
EmailStatCenter.com is a free, easy-to-use site featuring extensive research and resources from various sources throughout the industry. With a wide range of research from basic data like average open and click-through rates, to more sophisticated metrics and results from detailed research studies and white papers, EmailStatCenter.com is an authoritative source of email marketing trends, measurement and metrics.
Website users vary from email marketing practitioners to journalists seeking easy to find stats to general marketing professionals seeking additional information on email marketing metrics. Visit the site at http://www.emailstatcenter.com and follow EmailStatCenter on Twitter for the latest news and updates.
ExactTarget is a leading global provider of on-demand email marketing and one-to-one marketing solutions. The company's software as a service technology provides organizations a single platform to connect with customers via triggered and transactional email, integrated text messaging, voice messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget's technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget's software powers permission-based multi-channel communications for thousands of organizations around the world including Expedia.com, Aurora Fashions, Papa John's, CareerBuilder, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc. For more information, visit http://www.exacttarget.com or call 1-866-EMAILET.
About BrightWave Marketing:
BrightWave Marketing is an award-winning agency specializing in email marketing and digital targeted messaging programs. BrightWave Marketing partners with clients in the development, management and strategic optimization of digital messaging programs that drive revenue, cut costs and build relationships.
Headquartered in Atlanta, GA, BrightWave Marketing has done work for a blue chip client roster including Chick-fil-A, CoreNet Global, Cox Business, iFLOOR, O'Charley's, RaceTrac, Sports Illustrated and Ted's Montana Grill, as well as leading advertising and marketing firms. For more information, please visit http://www.BrightWaveMarketing.com or visit EmailStatCenter.com, the leading authority on email marketing metrics. BrightWave Marketing's CEO Simms Jenkins is the author of "The Truth About Email Marketing" published by Pearson's FT Press. Visit http://www.TheTruthAboutEmailMarketing.com for more information on the book.