VIVA Creative Produces AIPAC Policy Conference 2010 in Washington, DC

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VIVA Creative Supports AIPAC with Creative Strategy, Content, Branding, and Production Services

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VIVA Creative has worked closely with the AIPAC team to design and produce an immersive audience experience that will engage this audience of thousands with global views and information about the U.S. and Israeli relationship. Using innovative technology and creative design we are able to create an engaging and compelling visual story for audience and presenters

VIVA Creative (vivacreative.com), the global experiential communications agency, today announced it’s support of AIPAC Policy Conference 2010 with live event production, content creation, and conference branding design.

The Conference is being held March 21-23 in Washington, D.C. with more than 7,500 activists from all 50 states, more than half of the Senate, a third of the House of Representatives and many Israeli and American policymakers and opinion leaders.

VIVA is supporting AIPAC’s Conference theme with a unified, comprehensive visual design strategy including Conference logos, branding, signage, graphics and staging to transform the Walter E. Washington Convention Center into an immersive Conference-themed environment. VIVA collaborated closely with the AIPAC team on design and creative direction, producing an integrated, storytelling package of badges, signs, banners, widescreen graphics, animations, presentations, and other printed and digital media.

VIVA is responsible for supporting AIPAC Policy Conference 2010 through technical and creative audio/visual production and stage design. Working closely with the AIPAC team, VIVA’s live event group is deploying multiple high-resolution LED screens and innovative projection technologies, including a 500-foot, seamless projection screen, all designed to create storytelling surfaces that support AIPAC Policy Conference messaging and a distinguished list of presenters.

The Conference will feature speakers such as: Secretary of State Hillary Clinton, Israeli Prime Minister Benjamin Netanyahu, Rt. Hon. Tony Blair, Quartet Representative and former Prime Minister of the United Kingdom Sen. Charles Schumer (D-NY), Sen. Lindsey Graham (R-SC), Sen. Evan Bayh (D-IN), and many more dignitaries and world leaders.

“VIVA Creative has worked closely with the AIPAC team to design and produce an immersive audience experience that will engage this audience of thousands with global views and information about the U.S. and Israeli relationship. Using innovative technology and creative design we are able to create an engaging and compelling visual story for audience and presenters,” said Lorne Greene, CEO of VIVA Creative.

About the AIPAC Conference (http://www.aipac.org): AIPAC Policy Conference 2010 is taking place March 21-23 in Washington, D.C. More than 7,000 attendees, including over 1,200 students from over 365 campuses and more than 210 elected student government presidents, will be in Washington to express their support for a strong relationship between the United States and Israel.

About VIVA Creative (http://www.vivacreative.com):
VIVA Creative is a global experiential communications agency focused on content creation, live event marketing, virtual events, and mobile content delivery. Fusing creativity with technology, the company helps organizations engage target audiences, build brand loyalty, and achieve business results. The award-winning VIVA team delivers innovative solutions for clients globally, including General Electric, Novartis, AOL, Daiichi-Sankyo Pharmaceuticals and the United States Department of Agriculture. VIVA is headquartered in Rockville, MD with offices throughout the United States.

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