Measuring the Issues: How to Make a Real Impact with your Public Affairs Activities
Bethesda, MD (Vocus) March 23, 2010
zcomm, a nationally-certified Women’s Business Enterprise (WBE) marketing and communications agency specializing in audio and video production and digital PR, today announced that zcomm CEO Risë Birnbaum will be presenting at the PR News Measurement Conference. The conference will be held at the National Press Club in Washington D.C. on Tuesday, March 23. Birnbaum’s panel, “Measuring the Issues: How to Make a Real Impact with your Public Affairs Activities,” will be held at 1:45 pm ET. In addition, zcomm will serve as the official video sponsor of conference.
Birnbaum will lead a panel of industry experts in a discussion on measuring the effectiveness of overall communications initiatives in reaching key influencers. The panel will focus on ways PR professionals can leverage social media and digital communications to distribute impactful messages, tell compelling stories and ensure issues resonate in a cluttered marketplace.
The PR News Measurement Conference is designed to provide PR professionals with proven and cost-effective strategies to manage their measurement efforts. The one-day summit will show professionals how to measure all the key areas of their communications initiatives. For more information, visit http://www.prnewsonline.com/conferences/MeasurementConference2010.html.
zcomm, short for z communications company, is a national broadcast public relations firm located in Bethesda, Maryland, a suburb of Washington, D.C., and ranks as one of the top 15 PR firms in Washington, D.C. Founded in 1989, zcomm produces audio and video packages and distributes client content via TV, radio and Internet. Specializing in services such as radio news releases, satellite and radio media tours, social media, podcasts and radio promotions, zcomm uses the latest technology to deliver measureable results to industries including consumer products, food & beverage and healthcare. zcomm’s services are available in both English and Spanish. For more information, visit http://www.zpr.com or follow us on Twitter at http://www.twitter.com/zcommunications.